As consumers, whether female or male, the concept of accessorizing is nothing new, but as business owners so many artists miss a long list of opportunities.
My first job in the corporate world was with Polaroid when they were a real live manufacturing company with over 20,000 employees. I was with them for close to 18 years. One of the principles behind the launch of the Polaroid Spectra in the 80s was to create the most extensive accessory collection in instant photography. That concept was based on research that consumer opinion was enhanced by the potential for the product to expand into other areas of creativity.
While it might seem a little far-fetched to link research for what at the time was an expensive instant camera to the buying habits of today's consumers, is it that far out there? If a client is hiring you to photograph their kids, family or a wedding would you offer them just one 8x10? Of course not! But sadly, so many of you limit the products and services you offer. There are too many photographers not taking advantage of the variety incredible products out there.
It's Marketing Monday, so let's come up with a starter list of products/services to think about:
I've written a lot about each of these added value pieces over the last few years, but in six weeks you're going to be out of the seasonality for 2017. Most of you will be in the "slow season" with opportunities to attend IUSA, WPPI, ShutterFest and many of the state conventions. At each conference, there will be a chance to check out new products and ideas for services. This is the stuff that helps build your business and your brand.
And for those of you who honestly believe all the Uncle Harry's of the world are your competitors:
In the hierarchy of reasons why consumers hire photographers, it goes brides, babies, and pets - in that order. There's no faster way to shut Uncle Harry down than to put together a complete imaging experience for every client.
If we've learned nothing else from McDonald's, you've got to ask every client, "You want fries with that?"
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.