"Mañana" is NOT a Business Strategy

by Skip Cohen

Whether you're having a good time or not, there are few statements more true than "time flies when you're having a good time!" And as you get older, time seems to fly by even faster. Here's my point in today's post: in 3 1/2 months, 2025 will come to a close. Which means you only have 16 weeks (112 days) to wrap up the year!

Too many of you operate your business on a foundation of "I'll do it mañana!"  So, knowing that, I've put together a basic check-off list to consider for your business:

1. Gear: Are there specific pieces of gear you need to raise the bar on the quality of your images, or to run your business? From camera gear to lighting, printers, computers, and other essential equipment, start making your list now. It's been a strange year at retail, and having time to shop a little will definitely prove beneficial.
2. Promotions: If you're doing any special promotions for this holiday season, is everything set to go? And if you're not doing anything special, at the very least call your lab and just ask, "What's new?" You might be surprised at the creativity out there in new products.
3. Direct mail: If you're doing a snail mail piece before the end of the year, solo or with partnership companies, now is the time to put last-minute touches on the presentation.
4. Email blasts: It's the same urgency as above, but email has a different level of complexity - getting people to open your message. That makes the subject line critical, as does the first paragraph. Again, now is the time to fine-tune what you're going to be sending out.
5. Holiday Gift List: Who are the people who have helped you the most this year? Start putting your list together and consider all the different ways to recognize the support of everyone who watches your back!
6. Holiday Cards: Whether it's your personal card or a product/service you offer a client, it's time to put together your ideas.
7. Conventions, Trade Shows, and Seminars: Whether live or online, start your planning. From registration costs to booking travel, just like the camera and office equipment, there might be some terrific benefits to spending the money now and taking the deductions on your taxes for 2025. Talk to your accountant too, especially on any big purchases.

It's just seven items to check, and if you feel I've missed some, let me know in the comments section, and we'll expand the list.

Just remember, everybody is working against the same clock. Procrastination is NOT a marketing strategy. You snooze, you lose!
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And if you're stuck for ideas, you know where to find me!