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Hump Day Shorty: Killing Procrastination

11/5/2025

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Nothing is so fatiguing as the eternal hanging on of an uncompleted task.
Author Unknown
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by Skip Cohen

It's Hump Day and the perfect time to do a quick check on your goals for the rest of the week...and into next week. So many of you spend too much time over-thinking things you need to do to build brand awareness. You're waiting for everything to be perfect, which never happens!
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We're into the seasonality of the year that most photographers have been waiting for. But if you drag your feet, when your ship comes in, you'll be stuck at the airport! (Okay, it's a little stretch as an analogy, but there's no reason to miss so many opportunities for business in the weeks ahead!)

When you've got something you know you should be working on, it becomes the "monkey on your back." You carry the task around until it's completed, and nothing drains more energy than the stress of getting nothing accomplished. 

I keep sharing much of the same list, but now is the time to:

  • Is there new gear you need that buying in 2025 would qualify for a tax break?
  • Is the design for your holiday cards done, and are they in the pipeline for printing and mailing in time?
  • How's your list of people you want to give an extra special thanks to this year?
  • Are there any fundraisers in your community you'd like to be involved in over the holidays?
  • Are you writing a personal letter to your clients thanking them for their support while also paving the way for new things you have coming in 2026?
  • Got your reservations for PPA, WPPI, or both?
  • How about partners for a first-quarter 2026 direct mail piece? Who are they, and have they been contacted?
  • Are there specific courses you need to expand your skill set?

The list goes on and on, but my point is: it's Hump Day... and to get over the hump and pave the way for the holiday season, you need to build enough momentum to beat the hands of the clock and the calendar!
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Stop procrastinating...and if you're stuck and need a little help, you know where to find me!

Procrastination is opportunity's assassin.
Unknown Author

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