How to Utilize Adorama's Assets Without Depleting Yours

© Mikael Damkier - Fotolia

There isn't a successful photographer today who doesn't have at least one story about tying up cash flow to buy equipment they later learned they didn't really need. I call it "New Gear Fever" and it comes every Spring, as well as after every major convention. It's especially prevalent during Photokina years. 

We've all done it and on so many different products in our lives. We see the results of something in another artist's work and we convince ourselves the only way we can capture a similar level of impact is to own the same tools. Next thing you know we've tied up our cash flow and slowly, as well as painfully, discover the new equipment isn't what we thought it would be.

Joe Buissink, in Wedding Photography From the Heart, talked about a tilt/shift lens he purchased, thinking it would truly make his work look different. It was early on in his career and he tied up valuable cash flow, only to sell the lens years later at a loss, having hardly used it.

So, think about renting the gear you need and taking it out for a test drive or two before you commit to the purchase. It's an incredible way to fine-tune your skill set, save money and make sure the gear you're using is really what you need.

Interested in finding out more about Adorama's Rent to Buy Program? Just click the link below.