 Bob Nunn ( Sales Manager for Hasselblad USA), Bengt Forssbaeck (Worldwide Director of Marketing for Hasselblad from Sweden), the next two gentlemen were with the Swedish Embassy or Chamber of Commerce, me, Al Zimmerman (VP of Hasselblad USA) and Goran Bernhoff (Worldwide President of Hasselblad).  by Skip Cohen
It's Throwback Thursday, and I'm always surprised at what I find in drawers, boxes, files, and jump drives when attempting to clean my office. It's a never-ending process. I'm sure I shared these long ago, but there's no expiration date on the fun of trips down Memory Lane. In 1998, Hasselblad USA was named the Best Swedish Company in America. It was indeed an honor. Going back to the 90s, there was so much the US company was doing to support the professional and serious hobbyist photographic community. It was an exciting time that included many of the imaging legends. We all look back at times and discuss how much technology has changed. Well, business is no different. One aspect of the fun of Throwback Thursday is the memories that old photographs bring back related to how we did business. Prior to '98, we were still using fax machines; the Internet was ramping up, but nothing like we have today; there was mail-order, but most transactions started with a phone call to a toll-free 800 number, which was a big deal. And everyone had a "Rolodex" of business contacts. Social media hadn't taken off for the masses just yet, and AOL was the primary platform. I used to wander into Kodak's Daguerre's Chat Room late on Saturday nights, as professional photographers would stop by and talk about whatever event they just photographed. It was like an episode of Cheers - with so many of us knowing each other outside the Internet and being regular visitors. Get started today if you're not in the habit of hunting down a throwback image once a week. You'll find those old photographs bring back some great memories and reinforce the value of photography even more. And don't be afraid of sounding like an old fart when you tell a younger associate how you used to do business. The Internet and social media changed how we market, communicate, and stay in touch. It also gave the average consumer a level of reach that only small magazines had thirty years ago. It made the importance of great service even more dominant. Happy Throwback Thursday!
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