Photographers are always talking about unacceptable "noise" in digital photography, but rarely do any of you think about the noise in the lives of your target audience. It's a really simple point to make, especially this time of year. You've got to stay focused on all your marketing efforts to get the attention of your target audience. You've got to find ways to get through the noise.
The picture above is fresh out of my mailbox yesterday. We received nine different catalogs and it was a relatively light day! Now combine that with email pitches for "Cyber Monday", television ads, radio and even an annoying telemarketing call here and there and we're already coming close to a "Bah Humbug!" moment.
In all honesty, seasonally, this is one of the toughest times to get your message out there and reach your target, but there are things you can be doing all year long to build brand awareness.
No one blog post could have all the answers, but if you're sitting there wondering why your phone isn't ringing this time of year, then take a look at the way you've marketed your business all the rest of the year. The best thing about whatever short suits you have is...nothing is forever and you've got plenty of opportunities to keep building your brand.
Rome wasn't build in a day and neither was your reputation!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.