Every time we think we're out of new "blue-plate" specials in the SCU kitchen, another topic comes along. This one is all thanks to questions that came up at ClickCon earlier this month from new professional photographers. It starts with developing your skillset, but then comes the biggest challenge of all - building brand awareness, or quite simply getting your name out there!
Remember why I started this series - to give you ideas to build a stronger business! Most of you are right-brain creative types with too little focus on growing your business. Many of you don't think of yourselves as small business owners. Even if you're working for another studio, imaging is a career choice that lends itself to freelance assignments, and you're ALWAYS building your brand.
These days, it's not who YOU know, but WHO knows you! So, I've put together a list of ideas to help you get recognized.
Twelve Tips to Getting Your Name Out There!
Too many of you think there's nothing you can do to build your brand until you're open for business. Relationship building is your strongest marketing tool - so, set up time every week to be building your foundation of awareness - beyond your skill set.
Tony Corbell, one of the most recognized photographers in the industry once told a story about when he first got started. "I might not have been the best photographer in town, but I was determined to be the nicest!" Tony's never strayed from that practice!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.