Fall and 2025 Seasonality in Photography - The Clock's Ticking

A.I. Image from Adobe Stock

You may delay, but time will not!
Benjamin Franklin

by Skip Cohen

We're halfway through September. It's getting dark earlier, kids are back in school, and Halloween is in the air, along with plenty of Fall activities.  The countdown to seasonality has started!  

From the obvious holidays like Halloween, Thanksgiving, Christmas, Chanukah, and Kwanzaa, to events like homecoming, the changing seasons, and community fundraisers, opportunities are everywhere for you to build your business.

So many of you will watch the clock and the calendar and think..."No big deal, I've got plenty of time!" But the truth is, you're almost out of time.

• What are you planning for the last quarter of the year?
• Are there other vendors you can partner with to reduce costs?
• Have you contacted your lab to explore new products you could offer?
• How are you going to get the word out to your target audience?
• Have you compiled a list of local events that typically occur in the Fall and during the December holidays?
• What are you doing for your own holiday card this year? NO PHOTOGRAPHER SHOULD EVER SEND OUT A STORE-BOUGHT CARD! Use one of your own photographs.
• Have you made a timeline of actions to promote your business? In other words, what's the timing of each step in the process, and what's the date for your goal to announce and launch whatever promotion you've designed? ​

It's Marketing Monday, and no single post can cover everything. But this isn't the first reminder I've posted about the countdown. I've got one goal this morning - to get more of you thinking about what you can do to create a solid finish for

"The bad news is time flies. The good news is you're the pilot"
Michael Altshuler