Yesterday, together with my co-host from "Mind Your Own Business" Chamira Young, we recorded an upcoming podcast with the "King of Lighting," Tony Corbell. It was a great little interview talking to Tony about the new studio he's opened with two other artists, one of them his wife, Mandy. Lots of great insight, and during the conversation the topic of lighting came up and Tony mentioned Profoto. The new A1 is having an incredible impact on his creativity, capturing images in a way he's never had the ability to do before.
So, I thought it would be fun to share two videos, one is the A1 trailer, which is all high-impact. Nothing but great images and video clips of eight different artists in action; six lines of text and one three second narrative - that's it. It's only a minute long, but as you watch it, think about how you'd tell your story in sixty seconds? It's a great little marketing exercise to think about.
The second video features Hideaki Hamada, a Japanese photographer shooting in an old house outside Tokyo. It's all done with English subtitles, but in all honesty, you don't need anything but music to appreciate watching Hamada-san at work.
I've spent a lot of time in Japan over my career and there's something about the stunning soft fine art simplicity of his portraits. I grabbed a couple of screen shots to share in this post, but to really appreciate his style, click on either one and you'll be on his website. And, as all great artists, his creativity never slows down. I loved watching him experiment with his application of incorporating the A1 into his natural light portraiture.
Images copyright Hideaki Hamada
On the Profoto blog there's a full story about the shoot. Just click on either image below to read the story and the detail of the day with Hideaki Hamada.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.