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Defining and Finding a Dream

4/10/2026

1 Comment

 
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Build your own dreams, or somebody else will hire you to build theirs.
Farrah Gray
by Skip Cohen

Ever had an idea of something you wanted to do, but pondered so long that you missed the window of opportunity? While I've written more than once that procrastination isn't a strategy, sometimes it's hard to practice what you preach.

Well, at 4:00 am this morning, I had an idea of something I want to do business-wise, and I've been on fire ever since. When I say "on fire," it just means I'm in the planning and review mode; lots of energy with no complacency. I'm the kid in Animal House with the devil on one shoulder and the angel on the other. The good news is the devil is just throwing out challenges of everything that won't work...while the angel is helping me hold focus.

Put all that together, while I'm not ready to share what I'm thinking about, the process itself is about finding the energy for a mini-dream.
You're never to old to set a new goal or dream a new dream.
C.S. Lewis
Here's the challenge I've had lately...it's about aging. While I've slowed down on many aspects of my business, I'm not "done" yet. There are still a few ideas bouncing around in my head. Just putting them down on paper is energizing - now comes the challenge of doing a lifeboat drill - figuring out what makes it into the boat and what doesn't.

I've had challenges like this before...In 2009, I decided to leave WPPI/Rangefinder Publishing and start my own company. When Sheila confronted me and asked, "What are you afraid of?" My answer was immediate, "Failing." Later in 2013, Sheila found me in the middle of the night in my home office with a dry-erase board covered with ideas that evolved into Skip Cohen University and this blog.

Here's my point--If you've got an idea that's been hanging around long enough to appear more than just a few times in your thoughts and conversations with friends, then it's time to pursue it. Don't let it stagnate and get buried under the stress of life. Like the Nike slogan: Just do it!

Wishing everybody a terrific weekend ahead and time to do some daydreaming.
You have exactly one life in which to do everything you'll ever do. 
Act accordingly!

Colin Wright
1 Comment
Laurie martin Martin link
5/1/2026 02:03:40 pm

I really needed to read this. I am too getting older and slowing down but have a couple ideas that have to do with photography and keep resurfacing. Time to do them and not procrastinate on them. Thanks for the wisdom.

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