Quick Thoughts: The "Old" Two Click Rule

Make it easy for visitors to your site to find the information you feel is most important. For a photographer it has to start with your galleries.

by Skip Cohen

How much time and money have you  invested in your website?  Let’s assume you love it and it’s doing everything you want it to do.  Assuming everything is wonderful in your Internet world how many clicks does it take for a visitor to get to the most relevant information on your website?  If it’s any more than two, then you might be missing the boat and losing opportunities.  Don’t make your visitors mine through your site to find what’s most important.

They may not break out in a sweat, but navigating through your website shouldn’t be aerobic!  As a photographer, grab your visitors with images first and your bio, background, contact information, pricing etc. later.   Looking for what's most relevant on some websites is like trying to talk to a live body at Comcast!  And when you do finally get a live body, it’s rarely somebody who can help you.

Your website is your storefront. It's an introduction to your business and especially your images!  What good is building up the greatest content in the world if people have to work to find it?

Illustration Credit: © Amaviael | Stock Free Images & Dreamstime Stock Photos