It's hard to believe we've been able to share a new Fast Food Friday almost every week since last February! And, while it started as a way to share quick ideas to help you raise the bar on your business, today's blue-plate special is a lot more than just "fast food."
Today is a full entree, but it's also an opportunity for you to change one aspect of your business - how you communicate with your customers.
Just like the Internet changed the way we share photographs, our phones have changed the way we communicate. We're all texting more and more. I'm using text messaging all the time. From our local CVS Pharmacy to dinner reservations to updated airline information when we're traveling, texting is fast becoming one of my most efficient methods of communication.
Why? Because it's fast, and when done right I have instant fulfillment to my questions, along with a visual copy to refer to later on if needed.
Texting is here to stay, but sadly, so few of you understand the benefits and the many things you can do to engage customers faster, improve customer service and establish an ongoing system for demonstrating customer appreciation.
Five Things that STOP Potential Clients from Making Contact
In the last few weeks I've been introducing you to Phototexting.com, a new SCU partner. I'm excited about what they offer and in fact, I'm using one of their applications myself when teaching/speaking. While they're an incredible developer of marketing apps for photographers, they're really a communications company and they're changing the lives of business owners every day.
I "borrowed" the five points below from their website introduction to share in today's Fast Food Friday, the top five things that stop potential paying clients from contacting your business.
1. Today's consumers do not like email and will avoid filling out forms. Solution: Potential customers may not be ready to engage in a personal call with you, but they will text you. The option to text your business phone number is faster, easier, and preferred by consumers. Texting starts more conversations, more conversations means more bookings.
2. Consumers want answers to their questions NOW. Solution: Answering inquiries instantly is expected and offers great customer service. With PHOTOtexting Text Chat, you are notified instantly that you have a business text and you can respond immediately from your phone, from anywhere.
3. Consumers dislike waiting for additional company information they're promised. Solution: When a lead is asking for more information about your pricing or services, they are close to making a buying decision. PHOTOtexting provides you unlimited smart apps of all your services that you can instantly send to their phone.
4. Consumers appreciate follow up and will respond. Solution: Once a consumer contacts you, they are automatically added to your company mobile list. This makes it easy to send automated alerts and promotions to consumers, keeping them updated and engaged with your company.
5. Consumers want a deal. Solution: Let's face it, everybody wants a deal. A simple added value can move a potential customer closer to booking your business. Need a spike in your business? Send out a text blast alert or promotion to all of your leads with one touch.
I know there are plenty of skeptics out there, but here's a statistic I shared in a post a few weeks ago: 82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive.
Check out everything PHOTOtexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales and expand your reach.
Check out four of my favorite ways to use PhotoTexting.com and test drive the process yourself with a text to the number below.
When I started this series, it was all about short easy things photographers could do immediately to build a stronger business. Over the last year, it's grown into a lot more and has included some long-range planning along with the "low-hanging fruit" originally in my plan.
Today's blue-plate special from the SCU Diner is a little of both. Remember, most of you are right-brain creative types. You pay attention to the operational side of your business when forced, but overall you'd love to be out capturing images all day and once a week turn everything over to an assistant to handle! Sound familiar?
Well, whether you're right brain dominant or left, today's special is all about asking for help. I used to think it was more of a guy thing, like jokes about asking for directions, but it's an issue with too many of you, and gender has nothing to do with asking for help.
Before I can share a lengthy list of places you can find help in photography, it's important to recognize asking for help isn't a sign of weakness. Here's a great example:
Years ago my father was doing his best to take care of my mother who was fighting Alzheimer's. He developed some severe anger issues, and his doctor suggested a support group. At first, he wasn't interested, but he and I turned it into a weekly event and the more we went, the more Dad opened up and shared his pain. The Caregiver Resource Center with the Friendship Centers here in Sarasota changed our lives. More importantly, Dad changed his style of dealing with some of his pain. Keeping things to yourself and not sharing your problems was a trademark of his generation, but the support group helped him understand he wasn't alone and it was okay to ask for help.
So, let's kill the myth right now that needing help and asking for it, is a sign of weakness. It's not, but instead an example of strength and the passion for growing your business and skill set!
Finding Help When You Need It
"Be strong enough to stand along,
smart enough to know when you need help,
and brave enough to ask for it."
Almost a year ago I shared a Fast Food Friday post about asking for help. While I covered a little of what I'm sharing today, no one post can cover everything. In my previous post on the topic I talked about the various associations and guilds you need to be a part of. I also covered a little about blogs and conventions, but we're at the end of the first quarter of the year, the "slow season." NOW is the time, if you need help, to ask for it or search out the answers before business for 2019 starts to ramp up.
Whether in person, via phone or email, there are so many of us here to help, but we can't help if we don't know what you're dealing with and what your needs are. The bottom line is we're an industry historically known for helping each other. We watch each other's backs, and while now and then a troll rears it's ugly head, overall, as sappy as it sounds, we're a family.
Stop thinking you're alone in the frustrations of being an artist and small business owner. Ask for help when you need it. And as for me, I can't help you much with your technique, but I'm sure available to help with business and marketing questions. Even better, if I don't know the answer, there's somebody in my network who does.
It's been just over a year since starting Fast Food Friday. Every time I think I'm out of things to write about something else comes along. While this might seem relatively minor to some of you, I'm floored by how bad many of you handle phone calls, both making them and receiving them.
Remember, this series is all about ideas to help you build a stronger brand and business, and under the umbrella of Customer Service is good old phone etiquette. That makes today's blue-plate special so crucial to contributing to your reputation. And, it takes so little to create a phone-style that's warm, inviting and encouraging to your clients.
I love searching for statistics on topics I write about, but when it comes to asking Google how many households have phone service the number is off the charts. If you look at my own home, there are five lines...my cell, Sheila's, my office landline, our home line, and my 800 text line. And, while I'm getting to be a dinosaur with two landlines, the cost is next to nothing, because it's part of my service for Internet and TV and I NEVER lose a call or message.
The Art of Talking on the Phone
The secret of success is to treat all customers like your world revolves around them.
How you handle yourself over the phone is at the top of the list of critical marketing tools. At a time when email and texting communications drive the world, a live call is still at the top of relationship building techniques in business!
There was a time when "Ma Bell" used to do classes for business clients on phone etiquette. I remember being sent to a workshop in my Customer Service days at Polaroid and thinking how stupid it was to suggest I didn't have the skill set to answer the phone. But it wasn't about answering the phone; it was how to use the phone as a customer service tool.
As I look back on it today, it was really about how to have a conversation - so, the same way you carry yourself with somebody face to face, is a foundation for how you communicate on the phone. This is just as much about Customer Service as it is verbal communication.
Recently I had a challenge with American Express regarding an offer for a benefit I thought I already had. It took me three transfers before I got the right department and an expert capable of answering my question. Plus, my call was answered offshore and only one of the four people I spoke with actually sounded sincere when empathizing with my complaint. By that time I got to the last person, I was so tired of being handed off, I was rude, and it really wasn't the fault of the rep, but the Amex system.
It's the "slow season" and the perfect time to take on a few projects to strengthen your business.
"The greatest technology in the world hasn't replaced the ultimate relationship building tool
between a customer and a business...the human touch!"
Looking for more great reminders on Customer Service overall, check out Shep Hyken's blog. He's always sharing ideas on how to exceed client expectations!
Fast Food Fridays are all about ideas to help you build a stronger more effective business model and often increase brand awareness. I started the series because so many of you are right-brained creative types with little interest in the operational side of your business. Plus, because you're business owners and struggling to find balance in your life between all the different hats you wear, Fast Food Friday posts hopefully help you focus on various aspects of your life other than your subjects. There is no auto-focus button when it comes to life.
Last week I wrote about the importance of getting back to basics, your skill set. The greatest marketing programs in the world won't make up for poor quality images that NEVER meet your clients' expectations, let alone exceed them!
I want to stay on a similar theme. Today's "blue-plate" special is about ways recharging your battery! It's a key ingredient in everybody's fight to find balance and stay focused on your priorities. And, the only key ingredients are time and the discipline to recognize when you need a break.
Is it time for you to take a short break?
Recently I noticed a little burn-out syndrome starting to creep into my life. I think it began with the grief of losing Molly the Wonder Dog, but it continued with some long flights on our WPPI trip, followed by not getting enough sleep and allergy season kicking in here in south Florida. Put all of that together, and you've got the perfect ingredients for a little apathy and a lack of enthusiasm and at times, even creativity.
Too often we deny our lack of energy. For me, I was going through all the motions and getting everything I needed to do done, but there was no sizzle. Life was like a can of soda left open overnight - it had color, flavor but no fizz! Well, you need fizz!
Here's how I snapped out of it, and it's hardly rocket science!
The first step is to recognize there's a change going on. I realized l was slowing down in my passion for the craft. I was going through all the motions but wasn't having fun. "Fun" is one of the most important words in business today and it's often lost underneath all the baggage that stress drops on your doorstep.
Second, is taking the time to do something to change what you're going through. Again, it's hardly scientific but does require a plan of attack. For me, it's often as simple as just unplugging and staying out of my office, off email, and removing myself from the work environment. I needed to go off-the-grid for a day or two. If something urgent had come up, I was available, but overall I needed to change my environment.
Third - do something you love. Often snapping back to your passionate self is as easy as going out and shooting for an afternoon on your own. Other times it takes good friends, people in your network who know you, understand what drives your passion and are just fun to be with.
For me this week it was both. I needed to grab a camera and change my environment, and Suzette Allen and Jonny Yoshinaga were here for a couple of days of their vacation. We rented a boat and headed out on the inland waterway with a ton of Panasonic LUMIX gear.
Everyone's needs are different when it comes to getting out of a rut, but the key starts with recognizing you're in one. I've shared this thought so many times in the past, but you can't create images that tug at people's heart-strings if your own heart isn't in it. And, it's okay when that happens - as a small business owner and artist you're dealing with a lot of variables, and many of them outside of your control. So, learn to recognize when you need to take a break and then follow-through with recharging your battery.
On the airlines in the safety pitch before every flight they always tell us, ..." in the unlikely event of a change in cabin pressure, put your mask on first before you help others." Well, it's no different in business, and you've got to take care of yourself before you can effectively get back to helping your clients and associates.
Most important of all remember one of my favorite quotes:
"It's just a bad day - not a bad life!"
Just over a year ago I started this series. At the time I thought I'd go about 15-20 topics and then move on to something else, but the more I shared, the more I realized the concepts to help you build a stronger business are almost endless.
Fast Food Fridays, are most often short posts to help you focus, pun intended, on more than just your subjects. Most of you are right-brain creative types, and you hate the business side of photography. You want to capture, create and process and then move on to the next client or project. Well, today's Fast Food Friday while it might be relatively short, is long on work - it's about building your skill set.
Today I'm hitting on the basics, which should have been the very first Fast Food Friday on the menu in the SCU Diner! There are no shortcuts to becoming a great artist. While anybody can get their first client, it's all the others that build a business. Even great marketing and being fun to work with won't do a thing for a new artist if the skill set isn't up to par. You've got have the ability to capture beautiful photographs that keep your clients coming back for more and build trust in your skills as an artist.
You've got to learn the rules BEFORE you have the right to break them!
After forty-seven previous posts on the topic of building a stronger business in photography, I'm embarrassed to take you back to what should have been the very beginning, and your very first step in becoming a professional - YOU HAVE TO UNDERSTAND PHOTOGRAPHY!
And I'm betting at least half of you who are rolling your eyes right now are guilty of NOT understanding enough about the craft itself. Anybody can grab a shot with a digital camera today. What makes you a pro is understanding how to get the best image, right out of the can, along with what to do when things don't go as planned.
I fell in love with scuba diving in the early '90s. The trick to being a good diver isn't knowing how to dive. Diving itself is easy. The challenge is what to do when something goes wrong. You have to learn to think, not to panic, utilize backup gear and stay close to your buddy.
Being a professional photographer is no different. You need to know what to do when a camera doesn't work. You need to understand lighting and know what to do when a flash misfires. You need to have a network, just like a buddy on a dive trip, to help if your gear's stolen, you drop a lens or an unforeseen event keeps you "on the bench."
Most important of all, again like diving, you need to be efficient. On my very first dive after getting certified, I used up all my air chasing an angelfish for a photograph. In the process, my tank went dry, but my buddy was close by, and I came up on his second regulator. Hey, it was stupid, and I was a rookie - but I never did that again!
Well, new photographers are no different. I’m so tired of hearing young photographers say, “No problem. I’ll fix it in Photoshop later!” You’re kidding yourself, and even worse you’re losing credibility with potential clients! You need to understand the basics, exposure, composition, output and then you can fool around with Photoshop.
Shooting mediocre images and thinking you'll clean them up later is the equivalent of me sucking down air and being an inefficient diver. If you’re spending time cleaning up images, you’re losing valuable time you should be marketing yourself.
Being a successful photographer is all about building relationships and trust with your clients. If you don’t win them over by exceeding their expectations, you’ll never grow your business. They need to see images better than “Uncle Harry’s.”
One easy test: Look at your most recent images. Were they outstanding? Would you hire yourself? If you saw some of your photographs in a gallery would you look at the price tag and consider buying a print or move on to another artist?
And even though today's blue plate special should have been on the menu a year ago, offering it today makes another great point. Technology is continually changing, and today you've got the most number of creative tools in the almost 200-year history of photography. So, staying on top of trends and new techniques is an ongoing process, and continuing education never slows down - so, even if you thought your skill set was perfect a year ago, the game changes every day. You know how to focus on your subjects, but how current are you on your skills?
There are no shortcuts to being a success as a photographer. You need to always keep in mind the importance of understand all the basics. Make sure your foundation as an accomplished artist is strong enough so you can thrive, not just survive!
When I started this series I anticipated doing a dozen or so posts and running out of steam, but this is the 47th installment, and I've still got a list of more to go. I've shared my goal with each new post presented... Most of you are working or aspiring professional photographers. As a result, you're more than likely right brain creative types, and you hate the operational side of the business.
Fast Food Friday is all about planting seeds of ideas to help you grow a stronger business, brand, and presence as a photographer. Each "blue plate special," is meant to be comfort food to help you beat the patterns of procrastination, so many of you seem determined to continue.
Today's special is about establishing a routine to kick off each day. This is a challenging business because of several variables, all of them pretty much outside your control. You've got to keep up with technology; pay attention to trends in marketing and consumer needs; you've got to stay in touch with an entire industry; provide customer service to your client base; and all while maintaining a balance of being a spouse, parent, sibling or friend, and let's not forget your own well-being.
I want to suggest a start-up routine for you each day, with a few solid reminders from other resources, all tried and true ingredients to help you build a better business model, get a little more organized, and maybe have a little more fun.
Up until starting my own company in 2009, I had spent my entire career working for other companies. While I was concerned I wouldn't have the discipline with a home office and being on my own; I quickly learned that wasn't the challenge. The problem was being too disciplined and unable to pull away from the business!
Establishing a Better Routine to Kick Off Each Day
Here's an example of pure inspiration from a favorite TED Talk I shared five years ago in a post. It's 24 minutes long, so get a cup of coffee and just trust me!
- Remember there are no erasers on the Internet.
- Don't write anything you wouldn't want a client to read.
- Use Facebook as a tool to build relationships - for example, track client birthdays and anniversaries.
Everyone's business is somewhat unique, and you have to do what works best for you. The rest of my day is spent developing content; catching up on reading what's going on in the industry and two tools I couldn't live without - my whiteboard and the phone. I'm a visual guy and hate reminders in my computer or cell phone - so my whiteboard helps me track things I need to do, and it's always in front of me, being updated all day long. The phone is also important and has become my signature - nothing beats catching up to good friends via a phone call.
Two last suggestions - our kitchen is a no-phone zone, and while I'd love to take credit for it, it's thanks to Michele Celentano. The kitchen is about our time together, and we work hard at keeping phone business out!
Last on the list - pick a time to shut down! I mentioned being worried about being disciplined enough with a home office. Well, it became just the opposite. Starting my own business, I couldn't step away from it. I'd wander into my office for a quick check before going to bed and come out an hour later, never realizing how long I'd been on the computer. "Just a minute," was soon defined as an hour or more and it was a strain on my relationship with Sheila. My advice is to pick a time and then cut things off. There will be exceptions now and then, but this isn't just about building your business but your quality of life.
Just remember, procrastination isn't part of your skill set. All of you pay attention to your workflow, especially with post-processing and backing up your files, etc. All I'm suggesting is that it's time to focus on your life-flow and take care of business at the same time you take care of yourself!
The Fast Food Friday series was started to give you short easy to implement ideas to help make your business as a photographer and artist stronger. Over the past year we've covered 45 different topics, each one hopefully giving you ideas to help you balance your right brain creativity with some good solid left brain business support.
Today's Fast Food Friday might seem like it's only relevant to those of you attending WPPI this month. However, read over my list of twenty-five points, because most of them apply to just about any convention you'll ever attend.
There are few things better than a great convention to help you recharge your battery. Sadly, so often too many of you head off to a conference spending virtually no time planning the trip.
Over the years I've written several posts and a couple of magazine articles on how to get the most out of a trade show. WPPI is coming up in less than two weeks, and it's time to bring back the ever-growing list of tips to maximize the trip!
Getting the Most Out of WPPI
So, let's go over the plan for Vegas!
In scuba-diving there's an expression, "Plan your dive - dive your plan!" You've got limited air; limited time, and it's important always to have a buddy. Well, a convention is no different. You've got to plan your trip, make the most of every minute at the event and come home with ideas to improve your skill set and build a stronger business.
The one thing I find most frustrating with attendees at a big convention like this is they just haven't planned their trip. They got their tickets and made it to Vegas, but then everything falls apart. Plan your WPPI experience so you're not wasting time and even more important, your money.
Nothing beats the experience of a great trade show and convention, but it's up to you to get the most out of it.
This is the 45th Fast Food Friday series from the SCU Diner. Each one has hit a different aspect of building a successful business. And, while many of the "blue-plate specials" are photography related, the majority apply to almost any small business.
I started the series in the hopes these short reminders would help you develop your own blueprint for success. Photographers are artists and artists are typically right-brain creative types. That means you can't help it if you hate the operational side of the business - the less creative structured side. Just about every Friday for the past year I've shared another suggestion to help you do more than just survive - I want you to thrive!
Today's Fast Food Friday special is seasoned with a little sarcasm but still prepared with the same dedication of a chef in your favorite restaurant. There's even a special free side order of the backstory behind the image below!
Procrastination is NOT a Skill Set
Procrastination is the art of keeping up with yesterday!
We're almost halfway through the slow season, and there are still many of you who are re-enacting the 1806 fairy tale about the shoemaker and the elves. You've turned procrastination into an art form. You're acting like the elves are going to come in while you're sleeping. There's no need for you to do anything because they'll clean up your website, your blog, start building relationships and even write up a few promotional ideas for the year ahead.
Well, the only elf around to help you isn't Will Ferrell but the face you see in the mirror each morning. The good news is you've still got time to reinforce the foundation of your business for 2019 before things start to pick up. But, if you're not ready then it's going to be a you-snooze-you-lose scenario.
You know how to focus your camera - now it's time to focus your business and career and yes, for a few of you it's time to pull your head out of your ass!
No one blog post could ever cover everything you need to build a solid foundation for the year ahead. Every business is different, and if the seven ideas I just shared don't apply to you, take the time to be honest with yourself about what you're missing. This is one of the most competitive markets in the history of photography, and you've got to develop the ingredients to make yourself and your business different and better than your competitors.
As I've written so many times before, you can't create images that tug at people's heartstrings if your own heart isn't in it! There are no "focus fairies." You've got to take the time to focus on your business for 2019 - you're the only one who knows what it's going to take to exceed client expectations and make yourself habit-forming!
And, last but not least, you know where to find me if you're stuck and need some help!
About the image: Having spent my life in the photographic industry I try to always be sensitive to copyright issues. It was at least twenty years ago I first saw the photo above on the Internet. Yesterday when working on today's post, I decided it was perfect to make the point and decided it was time I researched who owned it.
There's nothing you can't find through Google and the company owning the copyright is Davidson & Company out of Atlanta. It took a little explaining to one of their staff, who started out having no idea what I was talking about. Think about it how it sounded answering the phone and hearing, "I'm trying to track down the company who owns the right to the shot of a guy with his head up his butt. Are you the Davidson & Company who owns it?"
A few minutes later I was on the phone with Ken Davidson and not only did he give me the okay to use it today, but he shared a little of the backstory which adds to my appreciation for the journey so many of us have been on in this industry. The image was a conventional image, shot on film and manipulated with conventional retouching. It was created for a commercial client in the late 80's!
Click on the link below to check out more of Davidson & Company's work. You'll see some stunning work, but on their about page you'll see a number of testimonial quotes, all with a few common denominators of "extraordinary service," "Trust," "Customer Service," "Quality," "Consistency," and the list goes on and on. They're a company who's stayed on course with what must have been their original goal - establish a reputation for being one of the very best!
A BIG thanks to Ken for allowing me to use the image, which he described as one of the most ripped off shots in photography!
Since starting this feature almost a year ago, I've rarely missed a Friday post, but things got busy last week. Sometime just after dinner, like a cartoon character with a great idea, that imaginary lightbulb went off above my head. I realized I forgot to post for Fast Food Friday. Well, there's now a reminder on my calendar, and that's the perfect topic for today.
Fast Food Friday is all about ideas to help you build a stronger brand and business. Today's blue-plate special couldn't be easier to help reinforce your presence in the community and with your readership. Remember, your website is about what you sell, but your blog is about what's in your heart!
Here's an incredibly easy feature to add to your blog, and before you say, "I don't have time to follow-up on this," think about how great it would be to get a little help from a family member. This is nothing more than keeping track of events in your community and then sharing them on your blog.
Building a Community Calendar on Your Blog
One of the most important keys to success for a great blog is being helpful to your readers. Putting together a calendar of events in your community is a terrific way to only keep your readers up to date, but show your support for various non-profit organizations and activities you're involved in supporting.
Making the concept even more useful is the simplicity of it all. From important fundraisers to gallery openings, school events, and seasonal things that happen around the holidays, the list goes on and on. And, best of all, you become the one sharing the information making you a focal point.
Now, take it a step further. Some of the events/programs you might be directly involved in, are perfect for blog content with a post leading up to the event, and then one following the event with your photographs. You become the "clearing house" for community activities and each time you share a post about an event or organization you're working with you become an ambassador for that group. Even if you're not directly involved, you're helping to spread the word about what they're doing.
It's a win-win every time, and it's a great project to turn over to a family member to help you build content, share in creating brand awareness for your business and best of all, giving them a level of responsibility in your success.
You're looking for the community to be good to you...so you need to make sure you're good to your community!
Everyone in the "kitchen" at the SCU Diner is surprised that we still haven't run out of menu items for Fast Food Friday. However, if you think about how many different aspects there are in running a business, then it really shouldn't be that surprising.
Fast Food Friday blue plate specials aren't always quick meals, but they are nutritional and fortunately, with the government shut down we don't have to worry about dealing with the FDA!
(Sorry, with the nonsense going on in Washington and thousands of people not getting paid while the members of Congress still draw their salaries, it's hard to not have a little sarcasm spill over into today's post. Sheila had a great idea the other night, suggesting every member of Congress also have their pay docked and be fined $20,000 a day.)
Okay, back to this week's special - I do not profess to be an expert on this dish, but it is one I'm cooking today, and it's all from the heart! Let's talk about things you can do to find balance. And, while "balance" is such an abused all-inclusive word, we're really talking about adjusting your priorities.
Wearing Multiple Hats
Today's special is my own recipe. It's taken me years to perfect and ironically, most of what I learned I first heard from my grandmother but wasn't sharp enough to understand! I'm hoping you can learn from my mistakes so you can make new ones of your own.
We all wear multiple hats as business owners, parents, spouses, friends, and children, just to name a few. The challenge comes in remembering you've only got one head! And, while the buzz-word today is multi-tasking, you're still only one person.
So, here's what works for me and it's taken me years to perfect it, and I'm still work in progress. I have a morning routine:
Obviously, there are phone calls and interruptions throughout the day, along with scheduled conference calls, appointments, etc. but at the end of the day, usually around 5:30 everything shuts down, and it's family time. Sheila and I have dinner together and then move to the TV for our favorite shows, a fast run through the news and maybe a movie.
Our day typically ends around 10:00 PM watching a rerun of Friends. Why? Because the news used to be the last thing we watched and it's become so depressing we needed to laugh before going to sleep. I think back to my folks always watching the 11:00 PM news before going to bed. Well, these days it's all nightmare material, so we finish the day watching something entertaining.
That's our routine, but it only works if there's a lot of open, honest communication. Both of us have learned to share the challenges in our life, our aspirations, and disappointments. We've learned to trust each other and for example, when I'm off balance and too focused on a business challenge we talk it out. We're both work in progress and it's not always smooth sailing. But there's also that great quote about calm seas not making skilled sailors!
Most important of all, take the time to be thankful. So many of you are obsessed with finding success, but you've never taken the time to think through what that really means. For me, it's about waking up with a smile on my face every morning.
We've worked together to find balance. We're like a medieval castle. We think of our home as surrounded by a moat. When the enemies are clamoring at the gate, we recognize when we need to help each other and pull up the draw bridge.
It's the second Fast Food Friday of 2019, and the perfect time to talk about educational support in the new year. We've talked a little about it in past posts, especially about getting the most out of a convention. But today, I want to hit all the opportunities for you to expand your skill set in virtually every area of photography, business and here and there, even in life.
Remember why I started this series - to give you short tips on how to make your business stronger in quick easy to "digest" topics each week. Well, this is number 42 in the series and with a little help from my buddy, Scott Kelby, let's talk about education for 2019.
One of the most diverse educational resources that should be on your radar is "The Grid." It's loaded with content shared by some of the finest educators in professional photography.
Photography, Education and Support - On the Grid
This past Wednesday I was invited back to The Grid, hosted by Scott Kelby. Our topic was getting the most out of educational opportunities in 2019. We covered a lot of ground, including maximizing your time at conferences.
If you haven't checked out "The Grid" you're missing an opportunity to expand your skill set in just about everything to do with imaging including marketing, business, Lightroom, capture, printing and the list goes on and on.
There's a lot of great information in this episode. However, let's look at a bigger picture. This is the slow season and just because business might be slow doesn't mean you should be! Now is the time for you to fine-tune those areas you're not strong in and as Scott and I discuss, there's an endless supply of places to get help.
Here's my point with today's Fast Food Friday special - you've chosen a career field that's driven by creativity and technology. Our industry is continually changing, and if you keep doing things the same old way, you'll never grow. Remember, growth only occurs outside your comfort zone.
One of the things Scott and I talked about was the importance of always taking at least one class completely outside your core specialty. Imaging has become a giant umbrella about helping people capture memories and tell their story. You never know how something you learned in what seemed like an off-topic class is going to help you later on.
One perfect example is video. Most of you are working with cameras that allow you to capture video as well as still images. However, only a handful of you are taking advantage of the technology that's right there at your fingertips.
Even if you have no interest in videography as a core specialty, understanding how to best capture video will give you better material to share in your own mixed media marketing presentation. There's very little that beats the impact of still images, short video clips and great music, all combined to tell your story as an artist, and presented to your target audience each time they visit your website.
And last on the list of educational resources are all of us in the industry here to help you grow. Scott and I talked about being educators, and while we might not always have the answers, we have networks of incredible people who do. But, you've got to let us know you need help. Got a question or a challenge you need help with? Just ask!
Whenever the holiday falls on a Tuesday or later like it did this week, it's always a strange, yet terrific time of year. Many of you are still on vacation. Those of you who are back at work are recovering from the holiday surge in business, and might even have a few last minute orders and loose ends to wrap up.
Technically this is the first Fast Food Friday episode of the new year, but we're going to keep it light and give you a little time to kick back and chill. We're working on lots of great content for 2019, and a few new directions and guest "chefs" to join us in the kitchen of the SCU Diner.
Meanwhile, if you missed last week's wrap-up, it includes the links to all forty "blue-plate specials" in the SCU Diner, starting last February. From your website to your blog to relationship building and customer service, there's not very much we missed in ideas to help you build a stronger business. Take a scroll through last week's post with a click on the banner below. And, if you think there's something we missed, let us know!
As You Kick Back and Chill...
I started this series because so many of you are right-brained artists who need left-brain support. Your skill set depends on the creative juices flowing from the right side of your brain, but your survival as a business is thanks to the left side!
While some experts believe the right brain - left brain theory is a myth, it's still a great metaphor. At least in part, it explains the differences in discipline some of us have in various areas of business.
Click on the illustration on the left to connect to a website I stumbled across called "The Brain Made Simple." It's not my intention to turn today's post into a lesson on how our brain works, but this site does do a nice job of explaining the left and right side functions.
In the meantime next week brings business back into full swing, but you need a fully charged battery to hit the ground running and start building a solid foundation for the new year ahead. Take today and the weekend to kick back a little. Reflect on last year; catch up on your reading; relax and even enjoy a few of the past Fast Food Fridays in those areas where you need the most help.
Most important of all, get your mindset in line with your heart and your passion for the craft. You can't create images that tug on people's heartstrings if your own heart isn't in it!
In January of 2013, with a lot of help from my good buddy Scott Bourne, we launched Skip Cohen University. Over the last six years we've shared thousands of posts, videos, sound bites and podcasts about business, marketing, technique, events, and the list goes on and on.
When it comes to helping you build a stronger business, Fast Food Friday has become a personal favorite. Started last February, and coming up to year end, it seems like a fun and helpful idea to publish a complete review of everything on the SCU Diner's menu to date. If you think about it, it's mostly a FREE e-book to help you pick those areas where you need the most help.
Besides, it's December, and we're all used to watching repeats as our favorite television or streaming shows close a season and prepare us for the new one next year. Only with Fast Food Friday, there is no grand finale or a loaded with suspense cliff-hanger. In fact, how much of a cliff-hanger you want is up to you and finishing 2018 as you embark on a new year next week.
For SCU, we've got new projects and programs coming your way thanks to companies like Panasonic, Marathon Press, Tamron USA, ProfotoUS, PhotoShelter, ProPhotographerJourney.com and some great technique pieces from the SLR Lounge! And, adding to the fun is working with Chamira Young on new content ideas and a new podcast. We're co-hosts on two podcasts, Mind Your Own Business for Photofocus.com and Beyond Technique sponsored by PhotoShelter.
We're going to continue the fun in 2019. Remember "FUN?" It's one of those words too often lost under the stress of business today. Three letters that need to be part of your day, EVERY DAY, from the time you wake up to when you shut off the lights at night.
So, have fun with the forty "blue-plate" specials below. Click on any of the specials that best match your appetite, and Happy New Year from the SCU Diner!
Fast Food Fridays are brought to you by:
Back in February, I had a fun idea to launch the SCU Diner. The concept was based mostly on fast food, which most of us have a love/hate relationship with. It serves a purpose, and there are few things better than a great sub sandwich when you're on the run.
So, we started sharing fast business ideas, and just like fast food, they're meant to fill a need. They help you remember things you need to stay focused on when you don't have a camera in your hands!
We've shared forty different "blue-plate specials" over the last few months, and it's time for one more before Christmas and New Years!
With a new year right around the corner, you're down to the wire for 2018. You've essentially got ten days left to tie up loose ends on business and set things up for a cleaner slate in January. But December isn't just about closing the books on the year.
Today's Fast Food Special is a reminder of things you might want to do beyond just wrapping up business.
December: Wrapping Up More Than Just Gifts
It's not directly about wrapping up business but it does deserve top billing:
There's no question that December is one of those months that's incredibly busy and then slows down so you can let out a sigh and kick back a little. It's a great month to finish looking at this past year and be a little reflective. Pat yourself on the back for another year in business and start to think about your goals for the new year!
Fast Food Friday is brought to you by:
Since February the SCU Diner has served up thirty-nine new blue-plate specials. The project started because there are too many of you who ignore the operational side of your business. You need a quick reminder now and then about operational components outside your gear. It's not because you don't care, but that you're artists, and more focused on capturing and creating the ultimate image than worrying about the business.
So, we started a series of relatively short tips to help you build a better biz, reach more clients and build lasting relationships rather than just purchases.
I've written about playing offense many times in the past, and since this is an active month for wrapping up the football season, it's a great way to look at the new year. Playing offense is always easier than fighting to build your livelihood as a photographer on defense. Even in business, we'd all rather carry the ball than chase it!
Today's special is a list of seven key things to think about in the year ahead. And, while you're hopefully buried in holiday orders right now, there's no excuse not to be ready to kick the year off right in January.
Building a Stronger Business
1) Marketing: Many of you already have ideas for 2019, but you haven't turned those mind's eye visions into reality. You should plan at least one consumer promotion a quarter. Start to think about things you could be doing to create some excitement for your business in the form of consumer/client-based promotions.
2) Conferences: What programs or workshops are you going to attend next year? Not every conference requires you to hit the road for a week of hotels, air travel, etc. Should you be at one of the big convention/trade shows? The year kicks off with IUSA in Atlanta, WPPI in Vegas, ShutterFest in St. Louis, Photoshop World in Orlando and Las Vegas, ClickCon in Chicago and PPE in NYC in the Fall. These are all big conferences - but don't forget a lot going on closer to home you should know about. Check on the dates for your own state or regional conference.
3) Credit Line: Establish a credit line with a leasing company - even if you're not buying anything right now! Here's where you can utilize somebody else's assets without depleting yours! You need the credit line in your back pocket so when you do need new gear; you're ready to obtain it without hitting the panic button because you don't have the funding. Your camera is your lifeline along with lenses, lights, printers, and your computer! Most of you are always flying without a net - having the ability to obtain gear on a lease will give you a little extra security when you need it most without tying up cash flow.
4) Insurance: Fifty percent of the wedding and event photographers in this country list themselves as part-time. That means many of you are playing Russian roulette with your home insurance policies, which generally don't cover equipment used for business purposes. Check with your insurance agent and make sure your gear is covered under your policy. Also, do you have indemnification insurance? Are you covered if you shoot a wedding and you lose the images before they're downloaded? PPA's insurance policy covering you in this area is outstanding.
5) Backup: Everyone talks about backing up their images and backup gear, but what about you? I wrote about it a few years ago - when I battled it out with the gallbladder from hell. I lost two solid weeks in my own business and had never thought about backup. Fortunately my good buddy, Scott Bourne stepped in to help.
There's a great line I read about safe driving on a billboard once: "Accidents only happen to other people. So, all you other people, watch out!" You need a person or two you trust to know the critical aspects of your business just in case you're caught in a bind.
6) Diversity in your skill set: What's your specialty? Are you a one trick pony or do you have a couple of other tricks up your sleeve? If business disappeared in the specialty you're strongest in, what's your game plan to still have a company?
7) Your Network: If you got a call to shoot the biggest wedding of the year and needed help, who's on your list to call? The same would go for all you commercial photographers - if you had a job more significant than anything you've ever done how would you do it?
I started this Fast Food Friday post talking about offense versus defense. It's also called being proactive rather than reactive. In a successful business you've got to cover both, but then Murphy jumps in with Murphy's Law, "If anything can go wrong it will!" Well, I'm a big fan of Murphy's second law - "Murphy was an optimist!"
Fast Food Fridays are brought to you by:
Every week since mid-February the SCU Diner has shared a "blue-plate special," just like those great diners in New Jersey I used to enjoy in my Hasselblad days.
The whole idea behind Fast Food Friday is to give you a taste of things you should be doing to build a stronger business. And, while I know this is your busiest time of year, that doesn't mean you shouldn't be looking ahead and building a stronger foundation for establishing better brand awareness!
Today's special hits on a favorite challenge for every business - finding new customers. There are too many of you who thought just by opening your business and hanging a sign; customers would flock to your door.
Well, it doesn't work that way. Think about how much noise is in our lives. You've got to find ways to get through that noise and utilize your very best marketing tool - building relationships.
The Hunt for Opportunities
"If opportunity doesn't knock, build a door!"
To figure out today's Fast Food Friday menu I started looking for motivational quotes, and I ran across one of my favorites above.
It really hit home for me personally and fits for so many of you. Whether you've recently just started as a professional photographer or you're a seasoned pro trying to jump-start an established business, you've got to look for new opportunities.
Every business, no matter what line of work you're in, has the same challenge, finding customers and keeping them. You've got to find that sweet spot that makes you different from what everybody else is doing.
Own your zip code: When was the last time you got out and literally knocked on doors to introduce yourself to every business in the community?
When I was a kid, I remember moving to a new neighborhood and a woman from "Welcome Wagon" came by the house to introduce us to the vendors in the community. She left a basket of goodies, coupons, and information. You need to do the same thing, with or without a goodie basket.
And, it's holiday time! This is the perfect time of year to be meeting every business owner in your community. You don't have to sell them anything, just wish them "Happy Holidays," and remind them as a photographer and artist, you're there to help with any help they need in imaging.
All of your past clients: Everybody is busy looking for new clients, but they forget about building relationships with their existing base. These are people who already know you and have other photographic needs or friends who do, but you've got to stay in touch. Holiday cards, email, phone calls and even a personal visit here and there are all perfect to keep in touch. Remember, a great business is built on a foundation of relationship building!
Partnerships: Other businesses, including photographers, are the perfect partners to create excitement in the community. New alliances can be just what you need to "build some new doors." It can be as simple as sharing the cost of a mailing to actual cross-promotions of each other's products/services. Again, it's holiday time, and you're going to be meeting so many different people at community events as the year comes to a close. Think about those people you meet who might be terrific partners in the future.
Social Media: Each day you've got an opportunity many of you miss to expand your presence in social media. Without question, for photographers, those new doors are through a well-done blog, Facebook, Twitter, Instagram, and Pinterest when it comes to reaching new potential clients. However, you've got to pay attention to your presentation, the quality of your images and being helpful in what you're sharing.
You know how to focus your camera, but what about your business? Opportunities are everywhere, but you're the only one who can go out and find them!
Fast Food Friday is brought to you by:
Every week the SCU diner has served up one more specialty to help you build a stronger business model. To date we've shared 36 different ideas/concepts, all in an easy to "digest" format, to help you think through how to fine-tune your business.
I called it Fast Food because you're artists. The time you spend on ideas to run a better business are often on the back-burner.
There are very few of you who want to get involved in the operational side of the business. It's not that you don't respect what you need to do to build a successful business, just that your heart is more focused on the creative side of life. You'd much rather discover a better way to light a portrait than put together a direct mail piece....and the list goes on and on.
Well, we're down to the wire with just a few weeks to go for 2018. Hopefully, you're busy with holiday orders, but that doesn't mean you can ignore things you need to do in the future.
Today's "blue plate special" is on the lite side of the menu in terms of anything you need to implement. It's about four ingredients in your business future - dreams, products/services, profitability, and fun. It's fast food and just requires you to think a little about your business and the future.
Building a Foundation for Success
"If you don't do it excellently, don't do it at all.
Because if it's not excellent, it won't be profitable or fun,
and if you're not in business for fun or profit,
what the hell are you doing there?"
This is a very short specialty today. It's meant to get you thinking about a few of the things you do to compromise your dreams, your products and sometimes even the services you offer.
Dreams: There's no reason ever to let go of your dreams, and that includes pressure from loved ones who don't understand your passion as an artist. That doesn't mean you don't have to modify them here and there, but if you let them slip under the umbrella that life is a compromise, then you're only going to replace your dreams with regret and sooner or later, growing resentment.
Products: There is no room for compromise delivering anything that isn't "excellent," just like the quote above. There's a standard of excellence in photography, and mostly it boils down to exceeding your client's mindset. You're living in the most competitive time in business history, and every consumer needs to know they made the right choice. Think about how many photographers they had to choose from!
Every product and service you offer has the same goal - exceed client expectations and make yourself habit-forming!
Profitability: Loving what you do, but eating macaroni and cheese every night eventually grows old. Going into the new year, look at your costs, ALL of them. Invest in marketing. Pay attention to consumer trends in your community and price your services appropriately. There's a ton of information out there to help you and even more educators who have focused on the topic.
Earlier this year SCU diner offered a Friday special on pricing, which included a terrific video from Sal Cincotta. If you missed it, it's just a click away!
Fun: I gave "fun" it's own paragraph. It's the most important word in business today and also the most forgotten. It's not a crime to have fun when you're working. We all have the same challenge - we get so caught up in the pressure of the day in day out business we forget to have fun. Having fun is critical to your success as an artist and a business person...make it a priority.
"Choose a job you love, and you will never have to work a day in your life."
Fast Food Fridays are brought to you by:
Excire's ability to help you with Search and SearchPro is just a click away on the banner above.
If you're not familiar with the product, check out the video below featuring Suzette Allen as she put Excire to the test searching for various images.
You'll also find a wealth of information to help you raise the bar on the quality of your work with a visit to Suzette's blogs and YouTube channel. She's always sharing outstanding information as one of the industry's leading educators.
It's the Friday after Thanksgiving, and if you're an American, you're probably enjoying leftovers from yesterday's holiday dinner. So, having fun with Fast Food Friday, I ran across this post in the SCU archives from four years ago, and it's perfect for today.
While most of the time Fast Food Friday posts are short, the "new menu," thanks to Excire has a lot of bigger entrees. It's still fun to think of it as this week's "blue plate special" in the SCU marketing diner, but it takes a little longer to consume.
Looking for new blog content? If you have a blog and said "No," you're lying! Everyone is looking for content, especially about topics to draw in readership. Well, here it is - as today's "Chef" I'm giving you one of my favorite recipes, and it's going to expand your audience, and get your community more involved.
A well-done blog is one of the best marketing tools you've got. The only thing that will render it useless is if you don't know what you're doing with a camera in your hands! As with everything I write about - you've got to have the skill set.
Your website is about what you sell, your products and your services. Your blog is about what's in your heart. An excellent blog gives you the opportunity to go off track a little and be involved in your community. There are very few things with this strong a potential to help you build brand awareness. This is all about working to establish yourself as the photography expert in your community. It's a soft-sell approach, without getting in anybody's face.
There's a bonus with today's Fast Food Friday Special...listen to the minute and a half "First Byte" that gives you a taste of what's coming and why it's so important!
Blog Content That Pulls in Your Community
Hit play to hear about today's special...
The whole idea with today's post is to build terrific content using businesses in your community. So many photographers complain about not having enough material and needing things to write about. Why not start featuring all your favorite places, starting with retail establishments?
Here's a great example - everybody has a few favorite restaurants, pizza places, etc. Start with a visit to one of your favorites and shoot an environmental portrait (wide angle) of one of the staff in the restaurant. Maybe it's the chef in the kitchen or the host/hostess, a waiter or waitress or the manager. The point is, you're going to pick somebody who's added something to your life in your community, even it's inches to your waistline!
Next, do a short write up: 50-150 words is plenty. Talk about one of your favorite dishes and include a link to the restaurant's website or if they don't have a website, give their address. This is about recognizing one of the places in your community and why you like to go there. It's about sharing your experiences.
Having trouble understanding environmental portraiture? It was one of the legendary Don Blair's favorites. He'd shoot with Hasselblad's 30mm fisheye and pull in as much of the subject's environment as he could. Here are a few examples I pulled off of Google when typing in "Environmental Portraits." Click on any image, and you can find out more about the artist and how the image was used.
Now, let's pull the concept together with a marketing plan.
Each time a new community profile post runs, print out a hard copy and put it into an inexpensive acrylic free-standing frame. I went online and Googled "Acrylic Frames" for the example at the right. This one is an 8x10, but depending on what you print, a 5x7 might work as well.
At the top of the image add the following text, "Community Profiles - As Seen On ______________'s Blog (_____________.com)". Drop it off as a thank you to your subject for their time to pose and contributing to your content.
Here's one of the best benefits of community profile posts - They help establish your expertise as a photographer along with being an enthusiastic member of the community. Every establishment loves a little publicity, and you're giving them a chance at more exposure, as well as showing your appreciation for whatever role they've played in your life. Each subject is going to become one of your ambassadors. Don't under-estimate how excited they're going to be about being featured on your blog when you drop off that acrylic stand.
Here are a few more tips to help you make this more effective...
This is about giving back to your community using your skill set. You're looking for the community to be good to you. So, you better make sure you're good to your community!
Fast Food Fridays are brought to you by:
Excire's Black Friday Special
Excire's exclusive Black Friday special is just a click away with an unprecedented special offer of just $55 for Search Pro and $33 for Search. Just click for more information!
Check out the 38-second video below and you'll understand why, if you're using Lightroom Classic CC, Excire is about to make searching for images a whole lot faster and easier!
The concept of Fast Food Friday started as quick things to think about to help fine-tune your business as a professional photographer. I started playing off of our love for fast food. We all understand the concept of quick lunch at a place like McDonald's, Arby's, etc. although my personal favorite for quality is Chick-fil-A.
The ideas that have been shared keep growing, and the blue plate specials have become more complex, often "tasting" like a full course meal at Ruth's Chris. But the concept is still the same - ideas to help you make this year and 2019 more successful.
Today's special is hardly fast food. Each one is a meal by itself. I hope you'll read the post as if it was fast food and there was little more to think about. Then, come back and go through each of the five questions below. If your goal is to continue to grow your business and make 2019 your best year yet, the time to start thinking about it is NOW!
Most important of all, there are no right or wrong answers to the questions. You've got to understand your business and your audience and most important of all, procrastination should NOT be part of your skill set.
Five Questions Leading Up to the New Year
"Most people give up just when they're about to achieve success. They quit on the one yard line.
They give up at the last minute of the game, one foot from a winning touchdown."
Every year business gets a little tougher, and too often many of you get frustrated that things aren't coming together as quickly as you had hoped. You're losing patience and even considering giving up! Often your frustration is the result of not thinking through the business side of being a pro. So, let's get you focused on building a solid foundation and keep you out of Ross Perot's definition of "most people."
What's your goal for each of the next three years? Let's start with this year and write them down. Most of you started your business, but never really thought about what you wanted it to look like. Many of you are trying to hit too broad a target with clients in weddings, family, children, seniors, boudoir, etc. You've got to build each business element one step at a time and make sure you have the skill set to meet the demands of each group.
Who is your target audience? Based on a Kodak survey done many years ago, women make 98% of the purchase decisions to hire a professional photographer in the portrait/social categories. I don't believe it's changed one point since then. Does your website have a feminine appeal? Are you hitting the right points in your marketing to appeal to Mom? Is the content you share on your blog interesting to her?
Do you have the skill set? Okay, this is the toughest...you know when you look at an image if it genuinely represents professional talent or could anybody's Uncle Harry have gotten the same shot? Look at your galleries and then dump those images that aren't spectacular. At every conference, you should be taking classes on new techniques and expanding your skill set, because growth starts outside your comfort zone.
Are you signed up for every convention and workshop you can hit in the next year? The benefit isn't just in what you'll learn in classes or walking the trade show floor - it's in the networking. Nothing can help you more than spending time with other photographers and building a network of associates who are dealing with the same challenges. Don't forget to add all the vendors whose products and services you use. You should know some of the staff at every company you work with.
When you look at this past year to date, if you're a little disappointed, is the problem in revenue or what you're shooting? So often I've met photographers who hate what they're shooting because it's so far from the passion and glamour of what they wanted to spend their time doing initially. The challenge is to build your revenue stream with whatever is going to pay the bills - but here's the best part of being an artist. Special projects can help you stay focused on the passion and give you a way to vent a little of that frustration when you're shooting subjects you're not crazy about. It's an easy question to think about - what do you love to photograph most and how can you build a special project around it to keep your heart and soul where it should be in the coming year?
"In the depth of winter, I finally learned that within me lay an invincible summer."
Whatever pays the bills can often feel like the "depth of winter", but that's why I love that quote. It's that "invincible summer" we all have inside us that gets us through the challenges. You've got to keep your passion for the craft alive and when you feel like you're about to crash and burn, that's the time to step away from the business and often special projects can help you stay focused on what's most important to feed your creative genes.
Fast Food Fridays are brought to you by:
Need help better utilizing your time? Click on the banner above to visit the Excire website. Take the award-winning Excire Search Pro for Lightroom Classic CC for your own just extended FREE 30-day test drive. And follow Excire on Facebook for the latest information on this exciting software and time-saver.
Stay tuned for an incredible offer coming up on Black Friday!
The SCU Diner has been serving up Fast Food Friday specials every week since February 16, and just when I think we've run out of nutritious "blue plate specials" something new comes up that's perfect.
Fast Food Friday's are all about ideas to help you focus on the challenges of building a stronger business and making yourself habit-forming to your target audience. You're a working photographer, more than likely a right-brain creative type and more you probably hate the operational side of the business. So we started sharing ideas to help you through the challenges.
This week's special is a little different than many of the past, and it's all thanks to a good friend who recently sent me an IM on Facebook. He wrote,
After almost three decades I am switching gears. I'm headed back to school to get my MS in Instructional Design and Technology. Photography will be a plus as far as life experience. I immediately thought of you when I made this decision because of how successfully you have switched gears more than once.
Well, that got me thinking about how many of you hit the panic button when you think about changing paths. Some changes are significant in the form of full-blown career changes, others easier to handle, like expanding to another photographic specialty, etc.
In 2009 I made the biggest change in my career - inspired by many of you, I decided to head out on my own and start my own company. As I hesitated to take the plunge, Sheila asked me, "What are you afraid of?" My answer was immediate, "Failing!"
Sound familiar? So, I'm dedicating this week's lunch special to my best buddy, my wife, Sheila. She's my support group and has been there every minute of the way, now coming up on ten years. To quote Jerry Garcia, "What a long strange trip it's been!"
This is the time of year when so many of you start thinking about future changes. Let's see what the SCU kitchen can whip up to help you through the process.
Changing Paths as a Photographer
Here's the fun of being in a career field that's in line with the arts...everything can change, and each of you has to go with the flow. Success in photography is about what's in your heart. You can't create images that tug at people's heartstrings if your own heart isn't in it.
Stop beating yourself up for changing your mind. It's like going through my closet...I've got my fat clothes for when my weight is up and the thinner ones for when I'm trying to get in shape, but every day when I get dressed, I have to go with what fits! Okay, so as an analogy it's a stretch, no pun intended, but think about the passion you have for the craft and then let it take you in the direction that feels best.
Fast Food Fridays are brought to you by:
Need help better utilizing your time? Click on the banner above to visit the Excire website. Take the award-winning Excire Search Pro for Lightroom Classic CC for your own just extended FREE 30-day test drive. And follow us on Facebook for the latest information on this exciting software and time-saver.
Stay tuned for an incredible 24 hour offer coming up on Black Friday!
ClickCon was AMAZING!
It's rare that a first year conference has the power that ClickCon brought to the industry last week. Great speakers, a busy trade show and 1300 attendees loaded with a passion to learn and grow. Put the show on your radar so you know the dates for 2020 when they're announced!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.