"Don't let the noise of others' opinions drown out your own inner voice!" Steve Jobs by Skip Cohen While this is a Marketing Monday post about the business of imaging, Steve Jobs's quote is good advice for just about everyone I know in today's opinionated, polarized political environment. However, I'm staying on point and sharing ideas related to being a photographer, videographer, and small business owner. Photography is an art form that family members and friends often misunderstand. They don't understand your passion. They assume you're going to starve in the process. They may never have seen your work and question whether or not you're good enough. They don't understand why you can't just go out and get a "real job"! Sound familiar? On the old GoingPro podcasts, Scott Bourne and I talked a lot about surrounding yourself with people with positive attitudes. You need to block out the "Negators." It's not out of Greek mythology, but it should be. Negators are people who are so unhappy in their own lives; their only joy in life is screwing with yours! The result is most often serious damage to your self-confidence. So, here are a few suggestions to help you stay focused (pun intended) and give you a little reinforcement. You know how to focus your camera, but do you know how to hold the focus on your career path and your business?
Most important of all...Listen to your heart. It sounds hokey, but you know what you feel inside. You know what your gut instinct is saying about your passion for being an artist. You know what's a good fit, but negativity will slow you down. It's April, and the "busy season" is about to start picking up everywhere, in spite of everyone's fear of the unknown with the cost of living and the economy. But here's another way to look at all the challenges we're dealing with today—creating special memories with family and friends has become even more important. Nobody can take away great memories, and as an imaging artist, your skills in helping people capture them is even more valuable today. You've got the best part of the year ahead of you. It's time to really dig into your journey. And if you need a little help from one of the industry's biggest cheerleaders - you know where to find me! “Even if you fall flat on your face, you’re still moving forward!”
Victor Kiam “If you wait for all the lights to be green, you’ll never get started on your journey!” Zig Ziglar
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