by Skip Cohen It's Marketing Monday, and we're also coming down to the wire, ending the "slow season." This is my tenth post in the Business Breakthrough series for this year. The concept is based on things you should be doing to help you break through all the noise your target audience is dealing with. Regarding timing, just because incoming business is slow through the year's first quarter doesn't let you off the hook. Now is the time to prepare for spring seasonality and the year ahead. Today, your Internet presence is the equivalent of a brick-and-mortar business just a few years ago. It's your storefront, and it's important to make a visit to your cyberspace real estate a memorable experience. Just like those stores people like to shop at most, they have a choice. Although I've written a lot about your galleries over the years, it's a topic that I can't say enough about. Less is more - and you don't need to show every image you've captured - just the very best ones. The images you show in your galleries are important to "hooking" your clients into wanting to see more of you and then contacting you. The goal is for your business to thrive, NOT just survive. Remember, the difference between "survive" and "thrive" is just a few letters combined with some well-placed energy! Cleaning Up the Images on Your Website
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