When it comes to building brand awareness for your business, there's very little that tops being a part of your community. You can't just sit on the sidelines and watch the "parade" go by, you have to be right in it!
Jay Conrad Levinson, better known as the father of Guerilla Marketing, in a presentation I attended many years ago, listed “being involved in your community” as one of the top 100 things guerrilla marketers need to do and for good reason. Simply put, people like to do business with companies they see involved in their community and doing good in the world. If you want your community to be good to you you have to be good to your community. Go figure right?
The worst excuse I hear though is “how difficult” it is to find ways to get involved. This means your view of what to do in your community is incredibly narrow. Don’t believe me? Just look at this list off the top of my head:
So there you have it. This is just to get you started. I know some of these ideas may not appeal to you, but the key is to not lose site of how important community involvement can be. You've got to build a reputation as a photographer who gives back to your community. It's one of the very best ways to build brand awareness.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.