Those who don't believe in magic will never find it.
I'm not sure what sparked my thought process this morning, but the magic of this industry is so much on my mind. This is a short post dedicated to magic - not the magic of love like the Lovin' Spoonful's song from 1965 for you old farts out there, but the magic of our industry.
The magic, when you have a career you love, is universal, but as a professional photographer, you've got the tools to truly be a magician. Think about it for just a second - What could be more magical than your ability to stop time, capture a memory and hand a client that moment in a tangible form for them to cherish forever?
Here's my point - all of us have days when the clouds roll in, and we can't find the silver lining. We get buried in the bullshit of running a business, dealing with the peaks and valleys in sales, paying bills, thinking about the year ahead, dealing with the competition, finding new clients and the list goes on and on. Plus, it's convention season, tax season and we're thinking about what we have to pay a government who's currently showing anything but professionalism and acting like adults. We've all seen more maturity on elementary school playgrounds!
So, when any of these things happen, you've got to take a step back. Recognize the signs of what I call short-term burnout. Step away from the business. Find yourself a quiet place, a cup of coffee, a glass of wine or a cold beer and chill. Think about what brought you into this business in the first place and if you have to, force a smile - it'll relax your face and help change your perspective on the challenges you're facing.
And yes, it really is almost that easy! The tricky part is forcing yourself to step away and take the time to pat yourself on the back for everything you've accomplished so far!
It's just a bad day - not a bad life!
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