 He who is unable to dance says that the yard is stony. Masai Proverb by Skip Cohen After reading the quote above recently, I want to discuss a different aspect of marketing and building your business: fine-tuning your skill set and understanding studio lighting. I'm so tired of meeting photographers afraid to learn studio lighting. It's a dead giveaway when somebody tells me they're a "natural light specialist." With IUSA and WPPI coming up in the next two months, if you need help with lighting, make it a point to attend a lighting class. While walking the trade show at either convention, visit the exhibits of the various lighting and camera companies with speakers in their booths. Last on the list, make it a point to meet some of the lighting icons at the convention. Imaging USA is in Dallas this year, February 2-4. WPPI is in Las Vegas March 16-20. Click on the banners below for more information on their schedules and to register. Plus, both conventions have pre-show classes, giving you an even stronger chance to raise the bar on your lighting skills! Remember, growth only happens outside your comfort zone! If you're weak on understanding lighting, building your skill set is a necessity. Your goal is to be able to photograph in any situation, and understanding lighting will only make you stronger. Your goal with every client? To exceed expectations and make yourself habit-forming!
1 Comment
1/14/2025 03:35:36 pm
Thanks for posting about this complex subject, Skip! In the age of digital imaging, it has become way too easy to create acceptable commercial images without using supplemental lighting! In the film days, if a professional photographer didn’t develop good lighting skills, that person couldn’t compete successfully with others for betters assignments! It my feeling, after over forty years in the business, that imaging has become dumbed down and would-be professionals have become lazy because of the lack of awareness! Let’s wake up and get back to work creating the best images possible! Your comment will be posted after it is approved.
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