Anticipation...But NOT the Fun Kind

by Skip Cohen

I missed Marketing Monday yesterday and I'll probably miss a few more posts this week. While this post isn't about marketing or business, it's thanks to all of you that I have something to do so I can stop pacing around with my fears.

Our home, just south of Sarasota, is at 9 1/2 feet elevation and two houses away from the inland waterway - so when evacuation became mandatory, we headed to good friends who live 15 miles inland. As of this morning, we're just south of the center of the hurricane's path, but here's my point.

When was the last time you did a "fire drill?" of your home or business? If you had to leave, what would you take?

I just came back from a run to our house for a couple of last-minute things we needed. I walked around the house doing one more check to see if there was anything we missed. It was then, like a cartoon character getting a new idea, that the lightbulb went off above my head. Everything important to me was already safe—Sheila, the pups, and a box full of memories thanks to old photographs. Everything else is replaceable.

We all hate the way the media blows things out of proportion, but in this case, they're doing an outstanding job. News of the upcoming storm is impossible to miss. A couple of my neighbors have decided to stay, and I'm trying hard to understand why. There is no power struggle with Mother Nature—she wins!

​Here's my point today - stop what you're doing for a few minutes and pretend you need to do a "lifeboat drill" - who and what would you take with you? 
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I found a quote that's perfect for today's topic:

If you want to feel rich, think about all the things you have that money can't buy!
Anon

Sending prayers and positive thoughts to everyone in the path of Hurricane Milton and especially those north of us who are months, if not years, away from recovering from the last storm.