Sal Cincotta - How are you going to make your work stand out?

 Profoto isn't just a manufacturer of some of the best lighting gear in the world, but a never-ending supporter of education! I've shared a number of their Tiny Talks videos in previous posts. Each one is loaded with a lot of good solid content from some of the finest and most respected educators in professional photography.

My buddy Sal Cincotta is in the spotlight today with the perfect question, "How are you going to make your work stand out from the crowd?" He's the ideal artist to ask that question, because Sal's entire career stands out from the crowd. In fact, so many of you know him as a publisher and educator with Shutter Magazine and ShutterFest, that you've forgotten, first and foremost he's an artist.

I'm not sure there's anything Sal can't or hasn't photographed, but in this short video he hits hard on understanding lighting. So many of you are building careers as "natural light specialists." We all love natural light, but as Sal points out right in the beginning, so often it's an excuse.

Check out more of Sal's work with a visit to his website. Just click on either of the two images I wanted to share here in this post. You'll also find him at Shutter Magazine and  always at ShutterFest. 

Profoto USA has been a key supporter of both, along with thousands of photographers. If you haven't checked out Profoto's gear, get yourself into a Profoto Dealer or Rental House and find out what all the buzz is about. Just click on the banner below.