Profoto's Master Series: Gary Land Diagrams the Adidas Campaign

"The Adidas F50 campaign, featuring soccer superstar Lionel Messi, was no doubt exciting yet proved to be a bit of a challenge to shoot as Gary had to recreate a stadium within a studio."

Regardless of your photographic specialty, there's so much you can learn from these short videos thanks to Profoto. What I love the most about this particular one is how Gary Land takes you through his thought process and helps you understand now only his vision, but the execution of each image to create the campaign.  Skip Cohen