Profoto, Jeremy Cowart and Giving Back

Image copyright Jeremy Cowart. All rights reserved.

Profoto is so much more than just a great manufacturer of state of the art lighting equipment. Their focus on education and support for the industry is always helping artists build a stronger skill set, and in turn their business.

I found this short video below in their YouTube archives. It's part of their Master Series from four years ago and features Jeremy Cowart. This video, while not a how-to technique piece about lighting and portraiture, makes a significant how-to point about the importance of giving back. Jeremy talks about the power of the camera and the photographer's ability to be a humanitarian.

"It's amazing to see that a camera can help somebody...I think we take our cameras for granted...most people around the world don't have access to cameras and getting their picture taken...it's amazing to take somebody's picture for the first time."

I love the fact that Profoto included this video as part of Jeremy's Master Series. He's a talented artist and how Jeremy gives back is just as important as the technical components of his skill set.  Jeremy needs to be on your radar. Click the image above to visit Jeremy's website, and put his blog high on your list of photographers to follow!

There are twenty-five different videos in Profoto's Master Series with seven of them featuring Jeremy. Other artists include Gary Land, Greg Heisler and George Holz. They're all relatively short, but loaded with good solid content and techniques that are timeless - Just like the quality of everything Profoto manufactures.