Over and over again I've written about the fun of making a visit to your website an experience. It's just like your favorite stores when you're shopping at the mall. Well, you have a choice to make, you can overload your site, not take the time to keep it fresh and look like Macy's the day after Christmas or, you can give it a fresh look and keep the content relevant, exciting and make it habit-forming.
How great would it be if everybody who visited your site had such a great experience that they turned around and shared it with all their friends?
Check out Panasonic's NEW Lumix Lounge! I know this post has all the feel of an infomercial and maybe in a small way it's meant to be, but over the last year, especially, I've gotten to know all the Luminaries pretty well. I've spent time with them at meetings, in cyberspace and often on the phone. They're an amazingly talented group of twelve totally diverse artists. Each member of the team brings a different quality and skill set to the party.
Now, all that incredible expertise is in one new Lumix Lounge site and you need to check it out. As you wander through the site, pay attention to the way they're sharing the information. Then, think about your own website. They've done an outstanding job creating a community and this is only the beginning!
The site starts off with a profile page of each Luminary. Pay attention to the various design elements and links throughout the site. How does it compare with a visit to your site?
One of my favorites is the way they've set up the calendar. There may be only twelve Luminaries, but they're all over the country, teaching programs under the Panasonic umbrella as well as their own workshops. Best of all they each have slightly different skill sets and the ability to help you with the challenges of your technique as well as your business. Outdoor landscape, weddings, commercial, video, fine art, wildlife, portraiture, travel, people and kids...there's nothing they're not shooting.
All of the Luminaries should be on your radar. Staying active in the Lumix Lounge will help make sure you don't miss one of their programs when it's coming to your community.
In "News, Notes & Updates", you've got the ability to review full stories, including relevant videos from each of the Luminaries. Making it incredibly easy to find what you're looking for, all the articles are topic driven. From Macro to Wedding to Hybrid, Video and Portraiture this section has some of the finest educational "how-to" information in imaging...all at your fingertips.
Another one of my favorite features on the new site is the social media roll, it connects you with everything that's tweeted about Lumix from each Luminary. You've got immediate access to blog posts, tweets and Instagram posts on a wide variety of topics and applications.
If something is out there and been posted by a Luminary, it's all here by date and easily found and shared. You'll even find an SCU post or two, again, tying in the Luminaries and Lumix products. From travel photography to workshop information to program recaps and techniques, your only limitation is the speed of your mouse in finding the latest news.
One last feature of the new site to check out. In each major section, you've got the ability to view all the content, just by hitting "view all" or "load more". Even in News, Notes and Updates you've got the ability to further define your search with a selection in the drop down box.
Not only is Panasonic carving out their own piece of imaging history with amazing products, but even the way they're working to keep us up to date on the world of Lumix is cutting edge and exciting.
Click on any image in this post to visit the new Lumix Lounge yourself and you'll see firsthand why I'm having such a good time writing today's post!
Simply put, this is slick!
Welcome to Luminary Corner. Besides being a recognized member of the professional photographic community, each post author is a member of Panasonic's LUMIX Luminary team.