Intro by Skip Cohen Photodex makes some amazing products, but they're far more than just a great software company - they believe in helping you raise the bar on your skill set and your marketing efforts. I found this post on their blog and got approval to share it with you. I've worked with Amanda for a lot of years and while she could have written this post entirely by herself, she chose to contact some of the best wedding photographers in the business. There are five outstanding tips in this post, but there are more. Let me know what you do to "wow" your clients and we'll add it to the Photodex list. In the mean time, check out the ProShow Theater for some incredible examples of great ways to add more "wows" to your client relationships. Amanda's Profile: Amanda works in Photodex's marketing department and heads up the company's pr and events efforts. She loves photography, living in Austin and making slideshows. We're right in the heat of wedding season! So, we reached out to a handful of seasoned pros and asked them to share what they do to go the extra mile and really ‘wow’ their wedding clients. Read their advice below!
1. Be More Than Just Photographers One of the ways we wow our wedding couples is to just do all the little things better, not just be photographers. We show them that we really want their day to be the best ever. That means being there for them when things don’t go as planned. Maybe the groom could use a hand with cuff links or his tie. Maybe the cake table doesn’t have dishes and forks when it’s time to cut. Maybe the bouquets could use water when they are placed at the wedding party table. Maybe we nudge the DJ to get things going when we sense the guests are getting bored. It’s all the little things that add up. The better the wedding, the better our pictures will look. As photographers, we’ve seen lots of weddings, we know when it’s time to step in and give a hand. – Stacey Chance, Discovery Bay Studios Wedding Photography 2. Under Promise and Over Deliver Brides are extremely excited about the work and anxious for everything. The worse thing you can do is promise something and not deliver on time. For example, we like to post a sneak peek on Facebook shortly after the wedding but when the bride’s asks about it, we always say it should be a few weeks after the event. Usually, it’s a few days! That’s the same for delivery of the proof set, products, you name it! It’s not a matter of lying or making up things – be realistic about all of the things that could go wrong with your business (or god forbid your personal life) and take that into account before making promises! – Steven Somfalvi, Artage Pictures 3. Surprise Them Similar to under promising and over delivering, always have some surprises ready for your client. It definitely enhances their experience with your studio and it reconfirms that they are important to you. It can be a free print, product upgrade – really anything. We advertise in a national magazine and they send us a box of them to hand out. Every bride who comes through the door gets one and they just love it! – Steven Somfalvi, Artage Pictures 4. Create Excitement at the Reception We produce same-day slideshows at every wedding. It’s a total surprise to the couple. The bride, groom and their guests are totally floored and I’ve booked weddings of bridal party members because of them. I use ProShow Producer to output to MP4 on to a flash drive and loop it on an LCD flat screen TV at the reception. – Joe Pulcinella Photography 5. Be Passionate My secret to wowing the bride and groom and the complete wedding party is being passionate about the wedding day. To me, a wedding day is the most important day in a couple’s life, just after giving birth to their child. I want the experience to be memorable. Quality of photography is very important to bring to the wedding, but your personality is the secret to making the day more memorable. I never demand anything from the wedding. I work with what I got and I make the magic happen. Ego and attitude should never be part of a wedding photographer’s personality. – David Zumaya, Weddings at California
11 Comments
6/19/2013 07:00:55 am
Here here! These little things really do make a difference. As professional wedding photographers it really is a no-brianer... If you have happy clients and happy guests... guess what? You have happy pictures! What a concept. ;) Thinking outside of the box is always a good idea, no matter what you do.
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6/27/2013 10:40:16 pm
This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It’s the old what goes around comes around routine. Big thanks for the useful info......
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Yonex Sterno
7/13/2013 02:54:52 am
The most beautiful wedding pictures are not just the product of a photographer's creativity and technical expertise. There is no exact formula to ensure the perfect wedding photography. But you can visit websites like http://kirraleeblog.com/ for more tips to have those stunning photos kept in your album.
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7/17/2013 11:49:06 pm
Could not be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this post to him. Pretty sure he will have a good read. Thanks for sharing!....
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7/30/2013 12:13:23 am
What a lovely blog.The designs and the preparation for the wedding is looking very beautiful and fantastic.Thanks for sharing this blog.Commendable.
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8/17/2013 01:16:08 am
Yes i totally agree with that this blog is awesome feel very enjoyable i want to say that just keep sharing don't stop sharing. thank you so much.
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8/4/2013 06:28:36 pm
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9/6/2013 06:14:21 pm
Searching good blog is not an easy task because number of blogs with exaggeration is available but the information on this blog is completely based on research.
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10/28/2013 09:13:03 pm
Maybe in time I will consider having this as my blogging platform. Even though lots of people saying this platform is hard to handle.
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5/19/2014 03:07:32 am
Interesting share, excellent understanding. Your blog is nice! beautiful wedding photographs
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2/21/2019 09:22:54 am
Being more than just a photographer is absolutely one of the best things we photographers can do for our brides and grooms. On the wedding day, going the extra mile to help not just the wedding party but other vendors and guest will speak volumes to everyone who is in attendance. This has been a great read! More wedding photographers should read it!
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