Intro by Skip Cohen
Photodex makes some amazing products, but they're far more than just a great software company - they believe in helping you raise the bar on your skill set and your marketing efforts. I found this post on their blog and got approval to share it with you.
I've worked with Amanda for a lot of years and while she could have written this post entirely by herself, she chose to contact some of the best wedding photographers in the business. There are five outstanding tips in this post, but there are more. Let me know what you do to "wow" your clients and we'll add it to the Photodex list.
In the mean time, check out the ProShow Theater for some incredible examples of great ways to add more "wows" to your client relationships.
Amanda's Profile: Amanda works in Photodex's marketing department and heads up the company's pr and events efforts. She loves photography, living in Austin and making slideshows.
We're right in the heat of wedding season! So, we reached out to a handful of seasoned pros and asked them to share what they do to go the extra mile and really ‘wow’ their wedding clients. Read their advice below!
1. Be More Than Just Photographers
One of the ways we wow our wedding couples is to just do all the little things better, not just be photographers. We show them that we really want their day to be the best ever. That means being there for them when things don’t go as planned. Maybe the groom could use a hand with cuff links or his tie. Maybe the cake table doesn’t have dishes and forks when it’s time to cut. Maybe the bouquets could use water when they are placed at the wedding party table. Maybe we nudge the DJ to get things going when we sense the guests are getting bored. It’s all the little things that add up. The better the wedding, the better our pictures will look. As photographers, we’ve seen lots of weddings, we know when it’s time to step in and give a hand. – Stacey Chance, Discovery Bay Studios Wedding Photography
2. Under Promise and Over Deliver
Brides are extremely excited about the work and anxious for everything. The worse thing you can do is promise something and not deliver on time. For example, we like to post a sneak peek on Facebook shortly after the wedding but when the bride’s asks about it, we always say it should be a few weeks after the event. Usually, it’s a few days! That’s the same for delivery of the proof set, products, you name it! It’s not a matter of lying or making up things – be realistic about all of the things that could go wrong with your business (or god forbid your personal life) and take that into account before making promises! – Steven Somfalvi, Artage Pictures
3. Surprise Them
Similar to under promising and over delivering, always have some surprises ready for your client. It definitely enhances their experience with your studio and it reconfirms that they are important to you. It can be a free print, product upgrade – really anything. We advertise in a national magazine and they send us a box of them to hand out. Every bride who comes through the door gets one and they just love it! – Steven Somfalvi, Artage Pictures
4. Create Excitement at the Reception
We produce same-day slideshows at every wedding. It’s a total surprise to the couple. The bride, groom and their guests are totally floored and I’ve booked weddings of bridal party members because of them. I use ProShow Producer to output to MP4 on to a flash drive and loop it on an LCD flat screen TV at the reception. – Joe Pulcinella Photography
5. Be Passionate
My secret to wowing the bride and groom and the complete wedding party is being passionate about the wedding day. To me, a wedding day is the most important day in a couple’s life, just after giving birth to their child. I want the experience to be memorable. Quality of photography is very important to bring to the wedding, but your personality is the secret to making the day more memorable. I never demand anything from the wedding. I work with what I got and I make the magic happen. Ego and attitude should never be part of a wedding photographer’s personality. – David Zumaya, Weddings at California