Branding - You've got to be consistent with your message!
by Skip Cohen
Here's a special video on branding thanks to Zach and Jody Gray. Normally this is only for subscribers to their newsletter. Click on the bar above and the password is "graygoodness". Then, kick back and you'll be amazed at how much you can learn in just four minutes. I've looked at thousands of websites over the last two years and very few photographers have any consistency in their brand. Building brand awareness goes so much deeper than just your name or your logo - consistency is so important!
Here's a special video on branding thanks to Zach and Jody Gray. Normally this is only for subscribers to their newsletter. Click on the bar above and the password is "graygoodness". Then, kick back and you'll be amazed at how much you can learn in just four minutes. I've looked at thousands of websites over the last two years and very few photographers have any consistency in their brand. Building brand awareness goes so much deeper than just your name or your logo - consistency is so important!
Monthly Cash and Budgeting
It's the first chapter in laying out a program for the financial side of your life. The challenge is that too many of you run and hide from this discussion. You'll work hard all year long and not know if you really made money until you do your taxes in the spring. It doesn't have to be that way, but you've got to take the time to respect the process. So, go get a cup of coffee and take fifteen minutes out of your day for a mini-webinar from Zach and Jody!
