by Skip Cohen
“I skate to where the puck is going to be, not to where it has been!”
Hockey great Wayne Gretsky.
That quote got me thinking about how most photographers run their business. I’m generalizing, but so often it’s simply too reactionary. Instead of anticipating a down turn in business and having an emergency plan, photographers hit the panic button in a half-ass futile attempt to figure out what’s wrong and what to do next. In the end the “solutions” include everything from buying new equipment to getting a “real job”, both rarely the right or best approach.
So it's August 1st and summer is rapidly coming to a close. In a couple weeks kids are going back to school and you're going to be headed into what everyone is hoping for, a strong fourth quarter. What if, just for this morning we stopped for a second and tried to anticipate what 2014 is going to be like? What are the things you can count on?
Winter comes the same time every year, yet the drop in temperatures and snow in so many markets always leaves everybody surprised. It’s no different with business cycles. While the economy does feel like it’s improving in some markets, 2014 is still going to be a tough year, right along with the back half of 2013. Anticipate the challenges and it’ll be smoother sailing – not easy sailing, just smooth!
I've used this quote so many times in the past, but it's so relevant:
“Calm seas don’t make skilled sailors!”
Illustration credit: © fotoscool - Fotolia.com
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