"Why?" with Vicki Taufer

3/9/2017

When I started "Why?" I thought the artists would typically share one of their favorite images captured for clients over the years. What's actually been shared is a wide variety of incredible backstories, and often very personal memory-making images having little to do with imaging, but a lot to do with life.

Vicki Taufer is in the "Why?" spotlight today sharing a very personal backstory which brought a number of us in the industry together on her behalf. It's the perfect example of just how close an industry we are and as sappy as it might sound, a family. And, in terms of Vicki and Jed's family, they believe in giving back. As a result of their experience in the adoption process of their daughter Purnima, along with the people of Nepal, they started a non-profit, Aasha.

"We were inspired to start The Aasha Fund by our daughter’s adoption, but our focus is to help people all over the world, specifically families and their children."

You'll find more of Vicki's work with a visit to her website - just click on her "Why?" image.

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"Why?"

Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.