"Why?" with Suzette Allen

12/13/2016

I started "Why?" for two basic reasons. First, I wanted to introduce you to artists you should know about. Second, I was hoping each featured photographer would share the backstories about their favorite image. Everyone has exceeded expectations and this new "Why?" brings still imaging and 4K video together for the first time in the series.

Suzette Allen is in the "Why?" spotlight and this is truly a backstory with a point. It's all about pushing the boundaries of your own creativity and sometimes working completely outside the box. Suzette says it all at the beginning of her story: "It's like breaking through into a whole new arena!"

You owe it to yourself and your clients to never stop learning and experimenting with your skill set. Listen to Suzette's story as she pushes the envelope of technology and gets to a completely new place to share her vision.

To see more of Suzette's work, check out her website with a click on the image above. Suzette is also an X-Rite Photo & Video Coloratti, always paying attention to color calibration and never compromising on the quality of an image. You'll find more about her on her Coloratti page - just click the link below.

2 Comments

"Why?"

Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

Simon Q. Walden link

12/14/2016 07:44:28 am

There is the reverse part of "why?" too. Which is if you aren't sure of the "why?" then you are not really sure about taking the shot. Whereas if you know the "why?" then you can actually set about creating the image that absolutely meets your "why?" - all of which will mean more satisfying and better images.

Mike link

12/31/2016 08:41:39 pm

Fantastic, thank you very much for this. I have just found your site and I look forward to reading/watching more.

Your comment will be posted after it is approved.