"Why?" with Lori Nordstrom

9/1/2016

by Skip Cohen

I started "Why?" because I wanted more people to know the movers and shakers of the photographic industry, but these back-stories have become so much more. We look at hundreds of images every day, but never hear the stories behind them. We never learn why artists might have captured an image the way they did, what was on their mind at the time or why it's an important image/milestone in their career.

In this new back-story, meet Lori Nordstrom. She's one of the industry's leading educators, and an outstanding artist with a passion for photographing babies. She's involved in dozens of industry projects, workshops and online presentations every year. Her tagline for her business says it all: Celebrating Real Life. Lori couldn't be more real or for that matter approachable if you meet her at a convention and just need a little help/advice.

Need help building a stronger business? Just click the image above to connect to Lori's coaching site. Also, check out more of her work on her website. And, it's a lot of fun to show how this image continues to be an iconic part of Lori's business and share the cover of her book. Just click on the cover to the right if you'd like to find out more.

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"Why?"

Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.