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I've written a lot about ShutterFest over the last couple years. It's an exciting show and every year gets better. I could write volumes about it, but why not let the man himself explain it? This short video features Sal Cincotta, founder of ShutterFest, as he talks about the conference and his goal from the start and even a little peek into the future.
It's not just a conference it's a community!
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Need Help With Pricing?
It's not rocket science and profit isn't a dirty word. Bad pricing is one of the most critical mistakes artists make.
Just click on the image above to find out about Skip's Lynda.com series on "Starting a Photography Business" and "Pricing." "Why?"Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.
AuthorsSkip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education. Special Guests
Guest posts are a regular event at SCU and appear under their own heading as well as Luminary Corner.
SCU is proud to bring you some of the most recognized photographers in the industry. You'll also meet a few not so well known, but with terrific ideas to help you build a stronger business model. Scott Bourne
Scott Bourne has retired, but as the first Dean of Marketing at SCU, a professional photographer and educator his support was critical to the success and growth of SCU. From time to time you'll see a reference to one of his Marketing Monday posts from the SCU or GoingPro archives.
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