Weekend Wisdom with Lori Nordstrom: Building Repeat Business

4/12/2015

It's the perfect podcast for a Marketing Monday. In this episode of Weekend Wisdom, Lori Norstrom takes us through a whole series of great ideas to help build a stronger business. This isn't just thoughts about branding, but actual ideas to help create a higher revenue stream.

As with just about everything in marketing today, it's all about building strong relationships. Lori shares some truly unique ideas. Plus, check out the outline of key topics in the program summary along with a variety of links to locations to help your business grow.

Lori's new book was just released recently. A click on the cover to the left will take you to a more in-depth look at one of the most important topics for your photography business, maximizing profits!

Meanwhile, I hope you enjoy this podcast as much as I did talking with Lori. She's truly one of the leading educators in this industry!

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Need Help With Pricing?

It's not rocket science and profit isn't a dirty word. Bad pricing is one of the most critical mistakes artists make.

Help is just a click away. Check out the previews for Skip's Lynda.com series on "Starting a Photography Business" and "Pricing."

"Why?"

Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

Special Guests

Guest posts are a regular event at SCU and appear under their own heading as well as Luminary Corner.

SCU is proud to bring you some of the most recognized photographers in the industry. You'll also meet a few not so well known, but with terrific ideas to help you build a stronger business model.

Scott Bourne

Scott Bourne has retired, but as the first Dean of Marketing at SCU, a professional photographer and educator his support was critical to the success and growth of SCU. From time to time you'll see a reference to one of his Marketing Monday posts from the SCU or GoingPro archives.