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Weekend Wisdom - Building Relationships

1/10/2015

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Just click the banner above to listen to this new podcast!
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Thanks to SproutingPhotographer.com, a new episode of Weekend Wisdom just went live this morning and the topic is one of my favorites, relationship building.  Building relationships should be your number one tool in your marketing plans for the year ahead. As Scott Stratten says in his book, UnMarketing, "Stop Marketing - Start Engaging".  His book is one of the best I've read in a long time about the challenges in marketing today and well worth reading. Just click on the book if you want to read more.

Not only is the topic of this episode fun for me, but it's with my good buddy, Matthew Jordan Smith. Matthew is all about relationship building and talks about how significant building relationships have been throughout his career. His new book is about to be released any day now. Future American President is destined to be an incredibly inspirational book for kids and parents everywhere.

Interested in checking out more about what Matthew's up to? All the links for Matthew are on the Sprouting Photographer Weekend Wisdom page when you click on the banner above.
 
As always, a big thanks to Bryan Caporicci and Rob Nowell for building Sprouting Photographer and creating the concept for Weekend Wisdom.

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    Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president.  He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

    Scott Bourne

    Scott Bourne was the first Dean of Marketing at SCU. He helped to establish this blog as a resource for aspiring and working professional photographers. He's an educator, artist, author and from time to time you'll see his name on guest posts that are always relevant to photography and marketing!

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