Rob is a wedding photographer and sent me an IM asking if I had any suggestions for getting some help for his website. A few comments back and forth and we started talking about his business. He mentioned having an outstanding year and already being in solid shape for 2015.
One of the keys to his success is video marketing, which he very nicely credited to a post I wrote a while back. Well, I wanted to share two of the videos he's used and there are three points which he's demonstrating...
- He's showing full pages, which right away plants the seed of a great album and making it not about a lot of images, but great memories.
- His skill set is excellent and he's showing a strong combination of detail shots, people and emotion.
- He's demonstrating his ability to be a great storyteller. An album, especially of a wedding has to be more than just pictures.
Technology is constantly changing and if you're not taking advantage of everything you've got at your fingertips to promote your work, then you're missing some amazing opportunities.
Rob and Sarah are based in the UK and have been in business for six years as husband and wife. Their company is Purecreations. A big thanks to Rob and Sarah for allowing me to share these videos.