At ShutterFest last month I did a program called, "Skip Cohen Unplugged." It was a three hour program covering dozens of key topics to help photographers raise the bar on the quality of their marketing, business, relationships and even a little on their skill set.
Well, it just seems to make sense to take a few pieces of that program and make it a Marketing Monday topic here on the blog. This week it's all about your skill set, number one on the charts to building a successful business.
Here's the point - any moron can get their first client, but the key is to get that client to come back and also tell their friends so you get clients 2, 3, 4, 5 and so on. You don't have a chance if your work isn't any better than Uncle Harry's!
So, how are you going to develop the skills you need to be the very best?
Years ago, back in the film days, Tony Corbell told me to always save the last frame to do something completely different, regardless of what I was shooting. If you've ever taken a class with Tony then you know he's stayed true to that standard - he's always experimenting and looking for new ways to create the ultimate image.
Just remember, being an artist is a never-ending journey in education. You never stop learning and as Don Blair once said, when asked, "What's the best image you've ever created?" He answered, "I don't know I haven't taken it yet!" He was probably about 74 at the time!