How many times have you heard the Capital One commercial ending with "What's in YOUR wallet?" Well, I'm doing a spin-off of that same sentiment this morning with "throwback" images.
So many of you are frustrated thinking about things to write about when it comes to posting on your blog, yet you're sitting on a goldmine of great material. I'm talking about old images of your own. Start sharing them as blog posts to remind your clients about the importance of printed photographs.
Think about the old images I'm sharing today. Had they never been printed, they wouldn't exist. And, if there was some sort of way to save images digitally back then, I'd probably have no way to view them and share with you here. They would have simply been lost. Instead, I've got prints in my hand that have managed to survive years in old albums or a shoe box in my Dad's closet.
Sadly, that really was the source. After my Dad had passed away, we spent half a day just cleaning out a closet of albums. Thousands of old prints, slides and memories all in albums, envelopes and yes, even a few shoe boxes.
The three images above all came out of the same box. The first is my grandfather at 17, which makes the print itself 120 years old! It was actually printed as a postcard. The second is a snapshot of my mother around two years old, and the third is my Dad holding me up, and I guess I'm around 12-14 months.
There's a simple point this morning. Take the time to search for some "throwback" images. First, it's a kick when you realize what a goldmine of memories you really have. Second, it's a perfect marketing tool to remind potential clients of the importance of printed images. Old photographs bring back so many memories and stories.
In the end we'll all become stories.