Throwback Thursday: Turning Back the Clock - 2015

by Skip Cohen

For six years, starting with the earliest issues, I wrote for Shutter Magazine. Authors were required to include a short video summary with each article for online promotion. It was approximately ten years ago we captured the two-minute video below.  The fun of these videos was all in the challenge of getting people to remember what my point was. I knew if I could do something stupid in the video, readers might remember my point.

We're coming up with the start of spring seasonality in imaging, and relationship-building is more important than ever before. You need to OWN YOUR ZIPCODE. Every business in your community needs to know who you are and the support you can provide. And it doesn't matter what your specialty is - even as a wedding photographer being introduced to a real estate office; you have the ability to help them with all of their imaging needs with your skillset, network, and knowledge about photography/video.

We're one week away from the first day of Spring—it's time for you to come out of hibernation and start pounding the pavement. You've got to be your own noisemaker, and combining personal face-to-face introductions with email blasts, direct mail, and partnerships is an unstoppable way to build top-of-mind awareness.

So, when people in your community think about needing help with photography who comes to mind first?