Joe was a Hasselblad shooter and came by the booth each year. When I moved over to Rangefinder/WPPI we started catching up to each other in Las Vegas as well as New York. Joe's son JP was probably in the business when he was old enough to hold a camera. He was in his teens when he started coming to the conventions with his Dad, and as they say, "the rest is history!"
Hit any of the major conventions and you'll often find JP speaking in the Miller's booth and on a daily basis, check out the family blog.
Joe and JP aren't just one of the more remarkable father-son teams in professional photography, they're creative artists and relationship builders. They never slow down in building relationships with their clients, friends and vendors.
I recently found this postcard mailer they did years ago. It's probably from the 90's some time, but the perfect example of a terrific direct mail piece. Each time they did a new one Joe would send me a copy.
The fun of this particular Throwback Thursday post goes well beyond a trip down Memory Lane - great marketing ideas are always fun to share. This card was 6x9 and clearly got through all the noise and made a point about the consistency of Elario quality.
I entitled today's throwback post "The Art of Being an Elario" because they really are unique. There are some terrific ingredients that go along with being an Elario - integrity, a strong belief in friendships, quality in their images and a thorough understanding of what it takes to build relationships.
And let's not forget diversity. While weddings are clearly a passion for both Joe and JP, there's nothing they can't shoot! I shared a post of Joe's images from a day at the track in 2014. Just click on the image below to see more of his work.
So, Happy Throwback Thursday and a big thanks to Joe, JP and their families for adding some special memories to my career and friendships my wife and I cherish!