Bruce Berg said: Great article Skip. I have eschewed yellow page advertising, but NOT the listing.
Why? Earlier this year I had an older couple hire me for the 50th anniversary portraits. How did they find me? Yep, the yellow pages. Total sale $1006.
A month later, a woman from a town 50 miles away who is in her early 30's hired me for her Pin-up portraits. I was shocked to learn that she found me via the yellow pages-as there are so few photographers in there anymore. Her sale was $840.
So I would say...its worth it to have a listing in the local yellow pages, obviously they are used for more than elevating little ones!
I still think it's a reach, but you can't argue with Bruce's success. While I like to believe the whole world is Internet savvy and rarely uses the phone book, the reality is we're not all there yet. Depending on your market it just might be worth taking a look at Yellow Pages advertising. Go figure.
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