Sunday Morning Reflections: "Ready-aim-aim-aim..."

3/22/2015

Don't turn every decision into a gut-wrenching process. Most decisions you make in business are relatively simple, but become more overwhelming the longer you wait to take action."

It couldn't be a more typical Sunday morning. I'm up first, the house is quiet and even Molly the Wonder Dog is more interested in sleeping than playing with me. What a lot of you don't realize is that Reflections is a luxury I've made sure I can always afford - finding the time to just kick back and think about the week ahead or the one behind.

During the week my schedule varies from getting done exactly what I planned to do, to days when I seem to do nothing but answer the phone, put out little brush fires and work on everything except what I'd like to be doing. It's simply the nature of the business and not just mine, but all of yours as well.

I found a quote this morning that not only made me smile, but got me thinking about a few of the times I should have moved a little faster on something.

"Be willing to make decisions....Don't fall victim to what I call the "ready-aim-aim-aim-aim" syndrome.
T. Boone Pickens

Every now and then I've got an idea about something I want to try and I'll take too long to follow-through on it. While it doesn't happen that often, it represents a lost opportunity. I'll think about what I should have done and before the words even leave her lips, I'll hear Sheila say, "Don't should on yourself!"

So here's the bottom line on this wonderful Sunday morning. If you've got an idea and the power to decide on its fate, then appreciate the fact you're an entrepreneur and make the decisions you need to. Nothing has to be forever and if you've done your research, then believe in yourself, trust your gut and take a shot. You'll never realize your true potential if you just aim, aim, aim, aim, aim...

Wishing everybody a terrific Sunday and one filled with smiles, laughter, a minimum of tears and plenty of hugs from somebody you love and care about.

Illustration credit: © kantver - Fotolia

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Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.