Find Alternatives to Discounting!
- Sal talks about different packages. Package pricing is perfect to allow you to put together different components for a limited time promotion.
- Talk to your lab. There's so much going on today and you might want to add a canvas or metal print to the mix. Ask your lab a simple question, "What's new?"
- Michele Celentano has made herself a "full service" photographer. She helps the client decide on the size of the portrait, the frame and then she shows up when it's ready, complete with hammer, level and picture hooks! Nothing is preventing you from also becoming "full service".
- As wedding photographers you can create added value with extended hours of coverage or an expanded engagement session.
- Contact with your album company. In working with Venice Album, for example, I know there are so many add-on products that would enhance the core album.
- Are you offering hybrid solutions. Photodex and SCU just launched a unique contest about story telling yesterday, but offering your clients a unique product with still images and video combined is an ideal add-on product.
- Holiday cards, invitations and virtually anything you can do with an image becomes a fun promotional addition to your mix of products. And don't forget framed prints, but you have to show them on your site and in your studio to plant the seed.
- Offering a client their own blog page with images along with unique URL is so doable. Also offering them all their images on an iPad is still considered unique.
- Look for ways to cross-promote with other vendors. Get together with the limo company, florist, caterer, etc. and find unique ways to promote each others products.
Last but not least, you've got to do a better than normal job of getting the client to understand what an album is, especially in the wedding category...it's the first family heirloom of a new family. It captures memories that years later are long forgotten and answers the question to an inquisitive grand daughter who asks, "Grandma, what did you look like when you and Papa got married?"