So God Made a Farmer...

4/9/2013

by Skip Cohen

Here's why I originally posted this on the Photo Resource Hub site immediately after Super Bowl.

It's one of the finest commercial presentations I've ever seen of still images. Seriously, watch this and pay attention to the quality of the work. Each image ties in with the story and each photographer included has to be incredibly proud. It doesn't matter that it's a commercial for Dodge trucks - this is about outstanding photography and great storytelling.

Even if you've seen it before, watch it one more time and just look at the images and then think about this statement:

With the exception of modern medicine, no career field has given society more than professional photography. It doesn't matter which side of the camera your career path has taken you, if you're involved in the photographic industry then you've got to be proud of your contribution!

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Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

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Scott Bourne

Scott Bourne has retired, but as the first Dean of Marketing at SCU, a professional photographer and educator his support was critical to the success and growth of SCU. From time to time you'll see a reference to one of his Marketing Monday posts from the SCU or GoingPro archives.