Sixty Seconds of Outstanding Content

7/23/2013

I'm guessing that if I'm not in the four million views this video has already had, you might not be either. It's short and sweet, hitting home within the first few frames!

So many of the motivational videos you find have good content, great music, they might even get the message across, but this one is pretty remarkable. In just over a minute it brings together one famous personality after another, reminding us that "If you haven't failed, you haven't lived."

The last frame simply says: "Life = Risk" and it reminds me of the challenges we all take every day as business owners. I've quoted this old proverb before,
"Smooth seas don't make skilled sailors!"

Well, between technology, the economy, consumer trends and each of our own personal fears, we've all been sailing through the perfect storm for the last few years. It's time for us all to soar!

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Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

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