Take a chance because you never know how perfect something can turn out.
Wiz Khalifa
Wiz Khalifa
There's not a lot of seasonality in professional photography, but there are two strong stretches and one of them is happening right now. Most of you focus on the fall seasonality that starts with Halloween images of kids and typically some sort of fund-raiser for your studio. It then runs through Thanksgiving and Christmas, but what about the second biggest stretch...Mother's Day, Graduation and Father's Day?
It's a trifecta of opportunity and the perfect time for you to team up with a venue, another vendor like a florist and even another photographer.
Here's a perfect example. It's getting a little tight to pull it off for this coming Mother's Day, but you could still do it. How about tying together a venue in your community known for it's Mother's Day Brunch, together with a florist and your skills as a portrait artist? Pull the concept together by getting the florist to meet you at the venue and take a position of leadership on pitching a new idea, something special this Mother's Day.
It's the perfect gift for grandma - an updated family portrait taken on Mother's Day or even better, given as a gift for Mother's Day, but with the sitting scheduled at a later date. Come up with a cross promotional offer where the florist, the venue and you, the photographer are all adding extra value to the package.
Here's another example, with plenty of time to implement...How about a campaign to update the family portrait for Dad? Remember that women make 98% of the purchase decisions to hire a professional photographer. So, let's get the message out to Mom..."When was the last time Dad an up to date picture of his family?"
Be creative and go out in search for some old time family images to help make the point. Here's what I found just putting in "Antique Family Photos" in Google Search.
It's a trifecta of opportunity and the perfect time for you to team up with a venue, another vendor like a florist and even another photographer.
Here's a perfect example. It's getting a little tight to pull it off for this coming Mother's Day, but you could still do it. How about tying together a venue in your community known for it's Mother's Day Brunch, together with a florist and your skills as a portrait artist? Pull the concept together by getting the florist to meet you at the venue and take a position of leadership on pitching a new idea, something special this Mother's Day.
It's the perfect gift for grandma - an updated family portrait taken on Mother's Day or even better, given as a gift for Mother's Day, but with the sitting scheduled at a later date. Come up with a cross promotional offer where the florist, the venue and you, the photographer are all adding extra value to the package.
Here's another example, with plenty of time to implement...How about a campaign to update the family portrait for Dad? Remember that women make 98% of the purchase decisions to hire a professional photographer. So, let's get the message out to Mom..."When was the last time Dad an up to date picture of his family?"
Be creative and go out in search for some old time family images to help make the point. Here's what I found just putting in "Antique Family Photos" in Google Search.
One word of caution and a reminder - do your research on copyright and make sure you find an image you can use.
I also went searching in Fotolia, which I use a lot for illustration type images. There's nothing wrong with using a stock house to demonstrate your point, like the image below would do, which by the way, I paid for the right to include it in this post.
I also went searching in Fotolia, which I use a lot for illustration type images. There's nothing wrong with using a stock house to demonstrate your point, like the image below would do, which by the way, I paid for the right to include it in this post.
© Mikhail Pogosov
The ingredients are all there - Mom makes the purchase decisions...Dad doesn't have an updated image of his family in his wallet or on his desk...and you've got the skill set! Even if it's just to promote Dad getting an updated image of his kids - it's still the perfect opportunity for you to plant the seed for the idea!
Graduation is another important milestone time of year. There are an estimated 3.3 million high school seniors this year and 1.0 million associate’s degrees; 1.8 million bachelor's degrees; 821,000 master's degrees; and 177,500 doctor's degrees. (Source for both: National Center for Education Statistics) That means over and over again families are going to be getting together at every high school and college in the country. And, don't forget, overseas you've got many of the same opportunities.
So, here's the point with today's Marketing Monday post - you're the only one who can make this happen. Even though it might seem like a rush with the time crunch, you've got time to do something. Take a leadership role and look for a partner or two, share the costs for developing a promotional piece along with the effort in getting the word out and creating some excitement in your community.
I know a lot of you are afraid to tackle your own promotional efforts. Then there are some of you who already have promos in place for the whole year. The most important thing is to not be afraid of working with some other companies and developing programs to create buzz and business.
Graduation is another important milestone time of year. There are an estimated 3.3 million high school seniors this year and 1.0 million associate’s degrees; 1.8 million bachelor's degrees; 821,000 master's degrees; and 177,500 doctor's degrees. (Source for both: National Center for Education Statistics) That means over and over again families are going to be getting together at every high school and college in the country. And, don't forget, overseas you've got many of the same opportunities.
So, here's the point with today's Marketing Monday post - you're the only one who can make this happen. Even though it might seem like a rush with the time crunch, you've got time to do something. Take a leadership role and look for a partner or two, share the costs for developing a promotional piece along with the effort in getting the word out and creating some excitement in your community.
I know a lot of you are afraid to tackle your own promotional efforts. Then there are some of you who already have promos in place for the whole year. The most important thing is to not be afraid of working with some other companies and developing programs to create buzz and business.
It always seems impossible until it's done.
Nelson Mandela
Nelson Mandela
So what are you waiting for?
Illustration Credits: Mother's Day: © vanillasky30, Graduation: © 14ktgold, Father's Day: © grgroup
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