I've shared a lot of Tamron's demo videos but missed this one from a short time ago.
I'm sharing it for two reasons. First, their approach to a demo piece of the 70-210 mm F/4 Di VC USD lens is actually soothing. Sure, it's a demo and an infomercial, but I enjoyed watching Alexander Ahrenhold in action while at the same time they're showing you what makes this lens so terrific. Second, and this is the big reason - think about how you'd tell your story.
What if, just like the way they showed each feature of the lens, you were sharing another component of your business. So many of you get uncomfortable in front of the camera versus always being behind it. So, follow Tamron's video like you would a storyboard and talk about diversity in your skill set, your technique in capturing great memories, the quality of your work, timely delivery of photographs, exceeding expectations, customer service, and trust.
Use images of you working with clients, original albums and prints put together with text slides that talk about each point. Put the whole thing to music, keeping it at two minutes or less, and *poof* you've got a fantastic marketing piece.
But there's one more thing I love about this video, and you've got to have the same foundation in yours - Tamron walks the talk! They're making some of the finest optics in photography, and from their educational efforts with the Tech Team on the road to their service department supporting all their users, they keep raising the bar on quality. They're working hard to help you become the very best artist you can be.
Some great offers are going on right now as part of Tamron's Black Friday - Cyber Monday special offers, click on the banner below. And, check out their events schedule with a click on the thumbnail to the left. The Tamron team is on the road with great programs/events right through to the middle of December.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.