"This is what I like about photographs.
They're proof that once, even if just for a heartbeat, everything was perfect."
Moving to Florida was one of the best things I've ever done. It gave me and my folks quality time, and even with Mom's Alzheimer's, there were plenty of special moments. It's a horrible disease that, like a burglar in the night, robs you of your loved ones. But, Dad used to say, "I'm going to squeeze every drop of joy out of whatever's left," and he stayed focused on every moment when the disease would take a break and Mom's personality came shining through.
Today, Halloween would be Dad's 96th birthday. When I was a kid the poor guy never had a decent birthday, always interrupted by trick or treaters, including me headed out in search of trick or treat candy. It was ironic, since back then he was in the wholesale candy and tobacco business. I had access to an entire warehouse of candy, but nothing was sweeter than what I got in my bag every Halloween.
Just to say I miss the guy would be a colossal understatement. The incredible memories along with knowing he and Mom are watching over us keep them in our hearts all the time.
Over the last years of his life, I talked Dad into writing two blog posts for me. I paid him a dollar for each of them, agreeing to write off the allowance he still owed me from when I was 12! LOL One of the posts I shared on Father's Day and the other I pulled out of the archives this morning.
Dad was part of the greatest generation, and there's a lot of wisdom in what he wrote below. As much as business has changed with social media, the power of the Internet making the world smaller and technology giving us the ability to reach thousands of people - the basics of good business and how we treat each other NEVER changes.
Happy Halloween and Happy Birthday Pop!
I have been happily retired for many years, and unemployed for almost twenty. I am not a plagiarist, but I must quote my father who spent the last months of his life writing advice to his children:
“Conduct your business in an upright manner and remember, the most important thing in one’s life is to be honest with one’s self. Maintain the high standard and dignity that your business requires. Do not go into deals hastily and be visible in your business as much of the time as is possible. If you take time to play, do it away from your business, because your livelihood needs all the attention you can give to it.”
Early on, I concluded that the best testimonials came from my many friendly competitors. We didn’t really compete with each other, in the true sense. True, we were in the same field of endeavor, but we all knew we were there to help each other. Happily, the “tough competition” fell by the wayside.
I remember giving Skip driving lessons and I told him, “Watch the left front fender…..the rest will take care of itself!” I’ve found this is really true of everything in life.
An old axiom says, “If you tell the truth, you never have to remember what you said.” That is all part of reputation-building. I found that, sadly, in the field of real estate, truth is hard to come by for many. In our case, it was a major building block in the reputation which we enjoyed, and helped us to thwart the competition.
Goodwill is all of the above, plus a lot of caring for your clients as well as your competitors. If life is a give-and-take situation, giving is the more important of the two. The taking will come with time and be far more appreciative. Just remember – you heard it here!
Ralph Cohen, Founder and 1/2 the Creators of Skip Cohen!