On April 25, Tamron announced "the launch of a new zoom lens, the 35-150mm F/2.8-4 Di VC OSD (Model A043), for full-frame DSLR cameras." There's a new sheriff in town! The new lens is definitely worth a trip to your Tamron dealer, but there's more behind why I'm posting this.
I love sharing these short product pieces from Tamron for two reasons. Yes, it's an infomercial for a new product, but the content is short, sweet, to the point and worth watching. Here's a new portrait zoom with great diversity and adding to the list of creative tools to help you capture stunning images.
Second, they do a great job of telling the story. I know it's a lens, but think of how you'd tell your story and be just as direct and to the point. In less than two minutes they hit all the highlights, share one great example after another and very definitely plant a seed suggesting it's time to swing by the camera shop.
I also like the way every still image in the video is at a different focal length. I pulled the 35mm, 85mm, and 150mm as examples. Add six more portraits, and they've given you everything you need to know about the lens, and all in the shortest amount of time.
Click the banner on the right for more information about this new lens and the location of the dealer nearest you.
Technology never slows down...what a kick!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.