Photographer's Showcase: Justin and Mary Marantz - A Classic!

8/29/2013

I keep putting this particular video up, because I'm hoping it plants a seed with so many of you who still don't get it. You have an opportunity with or without a video, to take future clients on a journey of who you are and why you're the best choice in whatever photographic needs they have.

Clients don't care about what gear you use, how you got started, how long you've been a photographer or even what awards you've won. They care about your passion. They want to know why you're a photographer not the what you do or how you do it.

I post this video from Justin and Mary a few times a year, because it's one of the best that's ever been done, specifically targeting bridal clients. If they hadn't done a video, their "About" section would have followed the same theme and still been effective.

So, kick back and just enjoy this piece. Then, think about your own message and look at some of the other videos posted here in Photographer's Show Case.

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"Why?"

Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.