Know that it is you who will get you where you want to go, no one else.”
"If I only had a bigger studio..."
"I can't wait until I can afford that new lens..."
"I"m already working a full time job. I just don't have the time to build my business..."
"I wish I could attend that webcast, but I don't know what to do with the kids!"
"I can't afford a second phone line, but people are fine with an email address."
You get my point - if you know somebody who's constantly making excuses, feel free to pass this post on. It's time for everyone, including me now and then, to stop pointing the finger in any other direction but the person looking back at you each morning in the mirror.
And to those of you who use any one of the top five excuses above...
A bigger studio: Some of the best portraits I've ever had done were by good buddy Don Blair in a trade show booth. My own daughter's senior head shot was done by Tony Corbell in the Hasselblad warehouse. Two lights and a backdrop. A studio, be it bigger or smaller, isn't going to change business by itself!
New gear: A new lens won't make a difference. Vincent LaForet talked about it a few years ago in a program at Skip's Summer School. He didn't have a long lens when he started, so he moved in closer. Plus, if you really need a new lens, then look into renting one or get involved in building your network and maybe you'll find somebody who might share the cost with you or lend you theirs.
No time: There's always time to build a new business, but blaming your day job is just an excuse. I'm not saying it isn't tough to find the balance, but thousands of photographers do it every day. Remember, 50% of our industry is made up of part-time photographers.
Other obligations: This is one of my favorites, because you can always find something to do with the kids. It takes planning and it's like finding time to build your business. Again, there are thousands of photographers who have figured it out.
Email only: People are not okay with just an email contact! Give people a way to talk to you directly and seriously, if you can't afford a phone line for just your business, you shouldn't be in this business!
This all started with a quote, but the bottom line is that you're the only one who can build your business. You're the only one who has to believe in yourself. Last on the list, you're the only one who can recognize when you need some help. You don't need to do everything yourself...except take responsibility!