As a photographer you've got to work to build relationships. You've got to be a people person and focus on your integrity, trust, keeping your promises and exceeding client expectations.
My buddy Byran Caporicci sent me a copy of UnMarketing by Scott Stratten. It's an outstanding book and one I'd suggest each of you order right now. His sub-title says it all, "Stop Marketing. Start Engaging."
That means you've got to be involved in your community. Build your blog on a foundation of helpful content for your readers. Answer every phone call and return calls as quickly as possible. Build a reputation on a foundation of responsiveness and simply being helpful.
You are your brand and nothing will help you build your business faster than establishing a strong relationship with your target audience. Social media has given us all a level of extended reach that years ago only magazines had. Today, it's all at your fingertips and Scott Stratten had another outstanding quote right in his introduction: