In 1956 an American computer scientist, Werner Buchholz coined the word "bytes". In trying to define what I want to do with this new series, "marketing bytes" is the perfect description. Along with other writers and educators in our industry we want to give you short concise concepts you can work on to build a stronger business in photography.
Marketing Byte 102: Your About Section
- Write it in the first person rather than third person. This is your chance to open your heart and share with people why you're their best choice.
- Unless it's the Pulitzer, nobody cares what awards you've won. They care even less about what gear you use or how you got started.
- A good about section gives credibility to your galleries and the other information on your site. Your potential client wants to know if they can trust you to see the world the way they do. People don't care about what you do or how you do it - they want the romantic side of why you do it. Don't be afraid to open up and share why you love being a photographer.
- Try and say what you need in just 3-4 paragraphs and keep it all above the fold.
- A photograph or two of you is great, but even better if it's a shot of you working with a client. Try and stay away from plain old boring head shots.
- Make your bio/about section sound more like an artist's statement. This is your commitment to future clients.
- I know there are people who will disagree with me, but I believe very strongly that your about section should be your second tab after your galleries. Hook your audience on great images first and then let them find out who you are.
- Sign your about section with your signature. It will make it more personal.