In 1956 an American computer scientist, Werner Buchholz coined the word "bytes". In trying to define what I want to do with this new series, "marketing bytes" is the perfect description. Along with other writers and educators in our industry we want to give you short concise concepts you can work on to build a stronger business in photography.
I'm not against contact pages, just the limits so many of you put on them! Think about the last time you wanted to contact any company and how good it felt when you could communicate with a live body. Knowing that, then why limit contact to just a template form?
I completely understand if you don't want to put an address down if you work out of your home, but at least give people a phone number to call and an email address, if they want to write to you directly. Then, give them the third option of filling out the form,
Years ago a good buddy passed away unexpectedly and a bunch of us took to the phones. One well known professional photographer had moved and we gave up trying to contact him before the funeral. There was no phone number on his site and no new address. Between three of us we couldn't find him.
Months later I saw him at a convention and mentioned how we couldn't find him because there was no number on his site, His response still blows me away,
"I don't want people calling me! I haven't got time for phone calls!"
Okay, there's not one ounce of embellishment in this story. He really just wanted contact via email. For the rest of you though, how great would it be to have your website so amazing that your phone rang non-stop? Give people a phone number and if you want to impress them even more, your cell number as well. Then give them your personal email address.
It's a really simple lesson to remember and your grandmother probably started it years ago...treat people the way you'd like to be treated. It's so easy to be accessible!